Publications

September 2021
Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details

August 2021
Supplement

Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO

By: Brian Trelstad

Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details

Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada

Article

A Multi-country Test of Brief Reappraisal Interventions on Emotions During the COVID-19 Pandemic

By: Ke Wang, Amit Goldenberg, Charles Dorison, Jeremy Miller, Jennifer Lerner and James Gross

The COVID-19 pandemic is increasing negative emotions and decreasing positive emotions globally. Left unchecked, these emotional changes may have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we will examine the impact of... View Details

Keywords: COVID-19; Emotion Regulation; Reappraisal; Interventions; Health Pandemics; Emotions; Global Range

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July 2021
Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski

Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details

Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States

2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

June 2021
Case

Akira Fukabori and Kevin Kajitani at avatarin (A)

By: Linda A. Hill and Emily Tedards

In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details

Keywords: Agility; Ecosystem; Innovation Ecosystems; Crowdsourcing; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Mobility; Strategy; COVID-19; Intrapreneurship; Public-private Partnership; XPRIZE; Space Industry; Avatar; Telepresence; Innovation Lab; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan

June 2021
Case

Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

By: Linda A. Hill and Emily Tedards

In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details

Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan

2023
Working Paper

Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

By: Prithwiraj Choudhury, Jacqueline N. Lane and Iavor Bojinov

Designing management practices to better onboard organizational newcomers working remotely is a key priority for firms. We report results from a randomized field experiment conducted at a large global firm that estimates the performance effects of different types of... View Details

Keywords: Remote Work; Virtual Water Coolers; Social Interactions; Careers; Field Experiment; Employees; Interpersonal Communication; Internet and the Web; Performance; Personal Development and Career

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May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States

May 2021
Case

André Hoffmann: Beyond Philanthropy

By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist

André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details

Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan

April 2021
Case

Glass-Shattering Leaders: Ilene H. Lang

By: Boris Groysberg and Colleen Ammerman

Ilene Lang started her career in technology at a time when the tech sector was new and women had only recently entered the workplace in large numbers. Over the next thirty years, she built a career spanning large and small tech companies, leading global teams and... View Details

Keywords: Glass Ceiling; Leadership; Gender; Power and Influence

April 2021 (Revised December 2022)
Case

Capitalism, Slavery, and Reparations

By: Sophus A. Reinert and Cary Williams

The birth of “Modern Economic Growth” constituted a watershed in human history, allowing societies to escape the Malthusian impasse and permanently raise living standards. While the new growth regime had lifted billions of people out of extreme poverty over the last... View Details

Keywords: Reparations; Living Standards; Poverty; Social Issues; Economic Growth; Equality and Inequality; Globalized Economies and Regions; Human Needs

Article

A Multicountry Perspective on Gender Differences in Time Use During COVID-19

By: Laura M. Giurge, Ashley V. Whillans and Ayse Yemiscigil (shared authorship)

The COVID-19 pandemic has fundamentally altered how people spend time, with possible consequences for subjective well-being. Using diverse samples of remote workers from the United States, Canada, Denmark, Brazil, and Spain (n = 31,141), following a preregistered... View Details

Keywords: Time; Subjective Well-being; COVID-19; Health Pandemics; Gender; Time Management; Well-being; Work-Life Balance; Global Range

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March 2021 (Revised May 2021)
Case

ALDDN: Advancing Local Dairy Development in Nigeria

By: Meg Rithmire and Debora L. Spar

In 2020, Ndidi Nwuneli, founder and CEO of Sahel Consulting in Nigeria, faced a thorny set of problems. Her firm partnered with the Bill and Melinda Gates Foundation in a large project to develop the local dairy industry as a way to facilitate equitable growth and... View Details

Keywords: Animal-Based Agribusiness; Food; Rural Scope; Growth and Development; Nonprofit Organizations; Globalized Markets and Industries; Business and Government Relations; Equality and Inequality; Food and Beverage Industry; Consulting Industry; Nigeria

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details

February 2021 (Revised April 2024)
Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang

In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details