Publications

2008
Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen

This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details

Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry

04 May 2017
News

Helping MBA Students Scale Mount Everest

Video

Dash Day - Adham Koura

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

In a large circular classroom called The Hives, Ramon Casadesus-Masanell is roaming the floors this week as he oversees the second running of Strategic Brew, a computerized business simulation designed for first-year MBA students at... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

January 2008
Background Note

Index Options

By: Joshua Coval and Erik Stafford

The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details

Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods

2010
Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas

In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details

Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry

December 1994 (Revised September 1996)
Supplement

Tomasz Budziak

Provides private information for students assuming the role of Tomasz Budziak in a simulated negotiation of the sale of Cementownia Odra. View Details

Keywords: Negotiation

October 1992
Case

Charles River Jazz Festival

Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday's jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must... View Details

Keywords: Mathematical Methods; Decision Making

December 1994 (Revised September 2007)
Supplement

Hans-Hugo Miebach

Provides private information for students assuming the role of Hans-Hugo Miebach in a simulated negotiation of the sale of Cementownia Odra. View Details

Keywords: Negotiation

Video

Tip of the Iceberg

December 1970 (Revised August 1992)
Case

Marsh & McLennan (A)

By: Paul A. Vatter

Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures. View Details

Keywords: Risk Management; Insurance; Insurance Industry

February 2023 (Revised March 2024)
Supplement

Shanty Real Estate: Teaching Note Supplement

By: Michael Luca and Jesse M. Shapiro

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing

Video

Dash Day - Marcela Sapone

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

In a Harvard Business School classroom, students in the Dynamic Markets class may have one minute to make a decision in a pressure cooker one called "the most stress I've experienced in ten years." It's margin call time in a real-world market investment... View Details

Keywords: by Julia Hanna; Financial Services; Education

November 1993 (Revised April 1995)
Background Note

Orientation to the Subarctic Survival Situation

By: Linda A. Hill

An orientation to the "Subarctic Survival Situation" (designed by and available from Human Synergistics, Inc., Plymouth, MI, tel. 313-459-1030), an experiental exercise that gives students an opportunity to learn about their personal influence style and their... View Details

Keywords: Leadership Style; Performance Effectiveness; Performance Evaluation; Decisions; Power and Influence; Groups and Teams; Decision Choices and Conditions

November 2007
Background Note

Asset Allocation I

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni

The goal of these simulations is to understand the mathematics of mean-variance optimization and the equilibrium pricing of risk if all investors use this rule with common information sets. Simulation A focuses on five to 10 years of monthly sector returns that are... View Details

Keywords: Asset Pricing; Capital; Investment Return; Risk Management; Mathematical Methods

June 2023
Supplement

Applied Intuition (A)

By: Andy Wu

Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

June 2005 (Revised October 2007)
Background Note

The Law of One Price

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zack Page and Paulo Passoni

Demonstrates the Law of One Price in practice. Using synthetic securities, students should observe opportunities to earn profits when spreads emerge between portfolios that offer identical payoffs. Uses separate uptick financial simulation software. View Details

Keywords: Price