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Publications

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  • All HBS Web  (702)
    • People  (2)
    • News  (80)
    • Research  (507)
    • Events  (10)
    • Multimedia  (8)
  • Faculty Publications  (374)

Show Results For

  • All HBS Web  (702)
    • People  (2)
    • News  (80)
    • Research  (507)
    • Events  (10)
    • Multimedia  (8)
  • Faculty Publications  (374)
← Page 6 of 702 Results →
  • 12 Apr 2021
  • News

BMW’s Virtual Factory Uses AI to Hone the Assembly Line

  • 2008
  • Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)
  • 04 May 2017
  • News

Helping MBA Students Scale Mount Everest

  • March 2012 (Revised July 2018)
  • Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius
V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details
Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Food and Beverage Industry
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Larkin, Ian, and Hal Movius. "V-Cola: General Instructions." Harvard Business School Case 912-043, March 2012. (Revised July 2018.)
  • 09 Mar 2016
  • Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

In a large circular classroom called The Hives, Ramon Casadesus-Masanell is roaming the floors this week as he oversees the second running of Strategic Brew, a computerized business simulation designed for first-year MBA students at... View Details
Keywords: by Roberta Holland; Education; Food & Beverage
  • December 1970 (Revised August 1992)
  • Case

Marsh & McLennan (A)

By: Paul A. Vatter
Comparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures. View Details
Keywords: Risk Management; Insurance; Insurance Industry
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Vatter, Paul A. "Marsh & McLennan (A)." Harvard Business School Case 171-303, December 1970. (Revised August 1992.)
  • Video

Dash Day - Adham Koura

  • January 2008
  • Background Note

Index Options

By: Joshua Coval and Erik Stafford
The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details
Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods
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Coval, Joshua, and Erik Stafford. "Index Options." Harvard Business School Background Note 208-119, January 2008.
  • March 2022 (Revised February 2024)
  • Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins
Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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Wu, Andy, Rocio Wu, and Matt Higgins. "Applied Intuition: Powering Autonomy." Harvard Business School Case 722-407, March 2022. (Revised February 2024.)
  • 2010
  • Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
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Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
  • December 1994 (Revised September 1996)
  • Supplement

Tomasz Budziak

Provides private information for students assuming the role of Tomasz Budziak in a simulated negotiation of the sale of Cementownia Odra. View Details
Keywords: Negotiation
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Wu, George, and Arnold Holle. "Tomasz Budziak." Harvard Business School Supplement 895-006, December 1994. (Revised September 1996.)
  • December 1994 (Revised September 2007)
  • Supplement

Hans-Hugo Miebach

Provides private information for students assuming the role of Hans-Hugo Miebach in a simulated negotiation of the sale of Cementownia Odra. View Details
Keywords: Negotiation
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Wu, George, and Arnold Holle. "Hans-Hugo Miebach." Harvard Business School Supplement 895-007, December 1994. (Revised September 2007.)
  • January 2008
  • Background Note

Equity Derivatives

By: Joshua Coval and Erik Stafford
The goal of these simulations is to understand the dynamic replication technique behind the Black-Scholes/Merton options model. The simulations focus on a single stock and a risk-free discount bond, which are used to replicate a contingent payoff. The underlying stock... View Details
Keywords: Equity; Bonds; Stocks; Price; Risk Management
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Coval, Joshua, and Erik Stafford. "Equity Derivatives." Harvard Business School Background Note 208-117, January 2008.
  • Video

Dash Day - Marcela Sapone

  • November 1993 (Revised April 1995)
  • Background Note

Orientation to the Subarctic Survival Situation

By: Linda A. Hill
An orientation to the "Subarctic Survival Situation" (designed by and available from Human Synergistics, Inc., Plymouth, MI, tel. 313-459-1030), an experiental exercise that gives students an opportunity to learn about their personal influence style and their... View Details
Keywords: Leadership Style; Performance Effectiveness; Performance Evaluation; Decisions; Power and Influence; Groups and Teams; Decision Choices and Conditions
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Hill, Linda A. "Orientation to the Subarctic Survival Situation." Harvard Business School Background Note 494-073, November 1993. (Revised April 1995.)
  • October 1992
  • Case

Charles River Jazz Festival

Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday's jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must... View Details
Keywords: Mathematical Methods; Decision Making
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Wu, George. "Charles River Jazz Festival." Harvard Business School Case 893-004, October 1992.
  • April 1990
  • Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan
Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details
Keywords: Mathematical Methods; Marketing
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Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.
  • June 2023
  • Supplement

Applied Intuition (A)

By: Andy Wu
Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)

    Shunyuan Zhang

    Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

    Professor Zhang studies the sharing economy and the marketing problems that... View Details

    Keywords: e-commerce industry; high technology; retailing
    • Video

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