Filter Results:
(1,997)
Show Results For
- All HBS Web
(1,997)
- People (3)
- News (443)
- Research (1,360)
- Events (6)
- Multimedia (1)
- Faculty Publications (699)
Show Results For
- All HBS Web
(1,997)
- People (3)
- News (443)
- Research (1,360)
- Events (6)
- Multimedia (1)
- Faculty Publications (699)
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details
Keywords: by Sarah Jane Gilbert
- March 2020
- Article
Do Managers Matter? A Natural Experiment from 42 R&D Labs in India
By: Prithwiraj Choudhury, Tarun Khanna and Christos A. Makridis
We exploit plausibly exogenous variation in the staggered entry of new managers into India’s 42 public R&D labs between 1994 and 2006 to study how alignment between the CEO and middle-level managers affect research productivity. We show that the introduction of new lab... View Details
Keywords: Incentives; Innovation; Productivity; Management; Alignment; Research and Development; Innovation and Invention; Performance Productivity; India
Choudhury, Prithwiraj, Tarun Khanna, and Christos A. Makridis. "Do Managers Matter? A Natural Experiment from 42 R&D Labs in India." Journal of Law, Economics & Organization 36, no. 1 (March 2020): 47–83.
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
Why would a business school professor want to write a case study about a string quartet? The answer was easy for Robert Austin, a scholar with research expertise in the management of innovation. While attending an academic workshop near... View Details
- 08 May 2019
- HBS Seminar
Mara Lederman, University of Toronto, Rotman School of Management
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
focus are strategic issues, not only sales management tasks. Consider: when commerce resumes, what’s the impact on your business from shortening selling cycles and accelerating time-to-cash by one week, two... View Details
Keywords: by Sean Silverthorne
- Web
Media Coverage - Managing the Future of Work
Sector Playbook, Says Harvard Expert Re: Joseph Fuller 19 Feb 2025 The Project on Workforce Data and Technology in Action: Community Colleges Advancing Economic Mobility By: Joseph Fuller 19 Feb 2025 Workshift To Break the Cycle of... View Details
- Web
Faculty & Researchers - Managing the Future of Work
Faculty & Researchers Faculty & Researchers Project Co-Chairs Joseph B. Fuller Professor of Management Practice Joseph Fuller is a Professor of Management Practice at the Harvard Business School, the... View Details
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were instructed to bring ten... View Details
Keywords: Entertainment / Media / Sports
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Jeffrey J. Bussgang : Named one of the Boston Globe 's Tech Power Players 2024. Zoe B. Cullen : Recipient of a 2024 Sloan... View Details
- Web
Building the On-Demand Workforce - Managing the Future of Work
digital talent platforms to access highly skilled freelancers. Read Employer Survey In 2019, Harvard Business School’s Project on Managing the Future of Work and Boston Consulting Group’s Henderson Institute designed a survey to... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external... View Details
- October 2012 (Revised September 2013)
- Case
Creating the First Public Law Firm: The IPO of Slater & Gordon Limited
By: Benjamin C. Esty and E. Scott Mayfield
Slater & Gordon (S&G), a midsized Australian law firm with a high-growth consolidation strategy, had an initial public offering (IPO) scheduled for May 2007. Due to a series of regulatory changes in Australia in recent years, the IPO provided an opportunity for S&G to... View Details
Keywords: IPO; Mergers ＆ Acquisitions; Law Firm; Value Drivers; Growth Strategy; Revenue Recognition; Roll-up; Consolidator; Initial Public Offering; Valuation; Consolidation; Mergers and Acquisitions; Financial Strategy; Growth Management; Corporate Governance; Business Strategy; Legal Services Industry; Financial Services Industry; Australia
Esty, Benjamin C., and E. Scott Mayfield. "Creating the First Public Law Firm: The IPO of Slater & Gordon Limited." Harvard Business School Case 213-019, October 2012. (Revised September 2013.)
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Network Revenue Management Using Thompson Sampling" (2018). Kris Johnson Ferreira : Finalist in the 2021 Manufacturing & Service Operations Management Society (MSOM) Practice... View Details
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- November 2011 (Revised December 2013)
- Case
Accretive Health
By: William A. Sahlman and Evan Richardson
Mary Tolan, CEO Accretive Health, examines whether to expand the company's operations in hospital revenue cycle management into the field of Total Cost of Care management. View Details
Sahlman, William A., and Evan Richardson. "Accretive Health." Harvard Business School Case 812-061, November 2011. (Revised December 2013.)
- July–August 2018
- Article
Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management
By: Keyuri Popat, Kelly Ann Gracia, Alexis B. Guzman and Thomas W. Feeley
Pain control for patients undergoing thoracic surgery is essential for their comfort and for improving their ability to function after surgery, but it can significantly increase costs. Here, we demonstrate how time-driven activity-based costing (TDABC) can be used to... View Details
Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Cost Management; Performance Improvement
Popat, Keyuri, Kelly Ann Gracia, Alexis B. Guzman, and Thomas W. Feeley. "Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management." Journal of Healthcare Management 63, no. 4 (July–August 2018): e76–e85.