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August 2017 (Revised January 2023)
Case

Enel: The Future of Energy

By: Mark R. Kramer and Bhanuteja Nadella

Enel has transformed from the Italian state-owned energy monopoly into a global leader in renewable energy and shared value creation. Through its open innovation model, the company has catapulted to the cutting edge of electric mobility and distributed power... View Details

Keywords: Energy Generation; Renewable Energy; Growth and Development Strategy; Strategic Planning; Energy Industry

09 Mar 2021
Working Paper Summaries

Real Credit Cycles

Keywords: by Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer, and Stephen J. Terry

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

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September 2002 (Revised February 2012)
Background Note

Europe: Data Supplement, 1950-2011

By: Huw Pill, Lakshmi Iyer, Marie-Laure Goepfer and Ingrid Vogel

Supplements The Blair Wealth Project: Antecedents and Prospects, Renewing Germany: Kohl's Legacy and Schroder's Dilemma, Italy: A New Commitment to Growth, and The Netherlands: Is the Polder Model Sinking? View Details

Keywords: Data and Data Sets; United Kingdom; Germany; Italy; Netherlands

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July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

October 1999 (Revised July 2000)
Case

MasterCard International: World Championship Soccer Sponsorship

By: David J. Arnold and David Lane

MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case. View Details

Keywords: Credit Cards; Marketing Strategy; Sports; Financial Services Industry; Sports Industry

February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

03 Jan 2019
Working Paper Summaries

Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

Keywords: by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

September 2020
Case

West Side United: Hospitals Tackle the Racial Health and Wealth Gap

By: Rosabeth Moss Kanter and Paul Stramaglia

During the COVID-19 pandemic, Dr. David Ansell, Darlene Hightower, and Ayesho Jaco, leaders of West Side United (WSU), a coalition of Chicago hospitals, community residents, banks, and small businesses conceived in 2016, reviewed progress toward WSU’s goal of ending... View Details

Keywords: COVID; COVID-19; Hospital; Coalition; Health Pandemics; Race; Health; Wealth and Poverty; Equality and Inequality; Change; Leadership; Chicago

November 2005 (Revised May 2007)
Case

HP Nanotech: Partnership with CNSI

Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing... View Details

Keywords: Information Technology; Partners and Partnerships; Investment; Collaborative Innovation and Invention; Business and Community Relations; Financial Strategy; Technology Industry; California

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

18 Mar 2014
First Look

First Look: March 18

http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.socscimed.2014.01.041 August 2013 The Changing Frontier: Rethinking Science and Innovation Policy Innovation and Entrepreneurship in Renewable Energy By: Nanda, Ramana, Ken Younge, and... View Details

Keywords: Sean Silverthorne

Research Summary

Globalization of Wind Power

By: Richard H.K. Vietor

Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

2017
Other Unpublished Work

Kicking Ash: Who (or What) Is Winning the War on Coal?

By: David F. Drake and Jeffrey York

Power generators throughout the U.S. have shed coal capacity at an unprecedented rate over the past few years. Multiple stakeholders have claimed credit - natural gas executives, policy makers, renewables advocates, and environmental NGOs. In this paper, we explore the... View Details

Keywords: Energy Generation; Energy Sources; Energy Industry; United States

03 Jun 2016
Working Paper Summaries

The Risk Anomaly Tradeoff of Leverage

Keywords: by Malcolm Baker, Mathias F. Hoeyer, and Jeffrey Wurgler

October 13, 2021
Editorial

How Companies Can Improve Employee Engagement Right Now

By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans

A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details

Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance

March 2009 (Revised July 2009)
Case

KiOR: Catalyzing Clean Energy

By: Ramana Nanda and Toby E. Stuart

Biofuels start-up KiOR was developing a proprietary technology that had the potential to dramatically impact the emerging renewable energy landscape: a process that converted cellulosic biomass into "bio-crude," a hydrocarbon mixture with properties to those of crude... View Details

Keywords: Business Headquarters; Decision Choices and Conditions; Renewable Energy; Entrepreneurship; Geographic Location

April 1995 (Revised July 1996)
Case

Microsoft, 1995

By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot

Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details

Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry

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