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  • 2019
  • Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
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  • 26 Feb 2019
  • Working Paper Summaries

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

Keywords: by Hong Luo and Julie Holland Mortimer
  • 01 Dec 2014
  • News

@Soldiers Field

arm might lift a barbell.” The 229 RCs who signed up for lunch roulette were connected with three perfectly randomized HBS classmates. Hosted by the Student Association and the Digital Initiative, the project used an open source computer... View Details
Keywords: John Shad (MBA 1949); Educational Services
  • 2023
  • Working Paper

Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy

By: Shai Benjamin Bernstein, Emanuele Colonnelli, Mitchell Hoffman and Benjamin Iverson
In a randomized control trial (RCT) with U.S. small businesses, we document that a large share of firms are not well-informed about bankruptcy. Many assume that bankruptcy necessarily entails the death of a business and do not know about Chapter 11 bankruptcy, where... View Details
Keywords: Small Business; Insolvency and Bankruptcy; Knowledge Dissemination; Outcome or Result
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  • Video

FIELD 3 Montage video

  • 20 Aug 2013
  • News

More Kerouac Than Corporate: Harvard MBA Road Trip Coaches Businesses Across America

Keywords: MBAs; FIELD; field experience; Clothing and Clothing Accessories Stores; Retail Trade; Health and Personal Care Stores; Retail Trade
  • 01 Jun 2016
  • News

@Soldiers Field

Photo courtesy of BollyX Photo courtesy of BollyX (click to open in new tab) BollyX cofounder Minal Mehta (MBA 2011) led members of the HBS community in a high-intensity, Bollywood-inspired cardio workout. The dance-fitness program, which won last year’s New Venture... View Details
  • 2023
  • Working Paper

Much Ado About Nothing? Overreaction to Random Regulatory Audits

By: Samuel Antill and Joseph Kalmenovitz
Regulators often audit firms to detect non-compliance. Exploiting a natural experiment in the lobbying industry, we show that firms overreact to audits and this response distorts prices and reduces welfare. Each year, federal regulators audit a random sample of... View Details
Keywords: Governance Compliance; Governing Rules, Regulations, and Reforms; Price
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  • 25 Jan 2017
  • Working Paper Summaries

The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment

Keywords: by Doug J. Chung and Das Narayandas

    The Power of Experiments

    Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of... View Details

    • Forthcoming
    • Article

    Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment

    By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann
    This paper reports causal evidence on how the extent of hybrid work—the number of days worked from home relative to days worked from office—affects employee attitudes and performance. Workers who spent around two days in the office each week on average self-reported... View Details
    Keywords: Attitudes; Performance Consistency; Employees; Work-Life Balance
    Related
    • September 2014
    • Article

    OSHA Inspections Should Be Welcome: Results from a Natural Field Experiment in California

    By: David I. Levine and Michael W. Toffel
    For companies with strong internal occupational safety and health auditing programs, OSHA inspections might seem a formality that risk uncovering, at most, nitpicky deviations from the thousands of pages of safety regulations. For those with poor safety practices, OSHA... View Details
    Keywords: Business and Government Relations; Operations; Safety; Governance Compliance; United States; California
    Related
    • 05 Mar 2019
    • Working Paper Summaries

    The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

    Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Retail; Apparel & Accessories; Consumer Products
    • November–December 2020
    • Article

    Lifting the Veil: The Benefits of Cost Transparency

    By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
    Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
    Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
    Related
    • 2017
    • Working Paper

    Are You a Guest Here? Field Experiments on Racial Discrimination in Customer Service

    By: Alexandra C. Feldberg and Tami Kim
    Related
    • June 2022
    • Article

    Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation

    By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
    The evaluation and selection of novel projects lies at the heart of scientific and technological innovation, and yet there are persistent concerns about bias, such as conservatism. This paper investigates the role that the format of evaluation, specifically information... View Details
    Keywords: Project Evaluation; Innovation; Knowledge Frontier; Information Sharing; Negativity Bias; Projects; Innovation and Invention; Information; Knowledge Sharing
    Related
    • 11 Apr 2016
    • Video

    HBS Immersive Field Courses (IFCs)

    • 20 Jun 2018
    • Working Paper Summaries

    Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

    Keywords: by Jason Acimovic, Chris Parker, David F. Drake, and Karthik Balasubramanian; Banking; Financial Services
    • March 2016 (Revised February 2023)
    • Exercise

    Advertising Experiments at RestaurantGrades

    By: Michael Luca, Weijia Dai and Hyunjin Kim
    Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
    Keywords: Analysis; Digital Marketing
    Related
    • Article

    The Mixed Effects of Online Diversity Training

    By: Edward H. Chang, Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth and Adam M. Grant
    We present results from a large (n = 3,016) field experiment at a global organization testing whether a brief science-based online diversity training can change attitudes and behaviors toward women in the workplace. Our preregistered field experiment included an... View Details
    Keywords: Diversity Training; Bias; Field Experiment; Training; Gender; Race; Prejudice and Bias
    Related