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  • October 2000 (Revised May 2001)
  • Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Publishing Industry; Brazil
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  • Research Summary

Securities Industry

By: D. Quinn Mills
I have recently published two books about the bull market of the 1990s. The first deals with the internet bubble; the second deals with the large company financial reporting scandals. Both books consider the events, causes (including matters of ethics) , and what... View Details
  • 2001
  • Case

Encyclopedia Britannica (B)

By: Vijay Govindarajan and Praveen Kopalle
In response to the threat from Encarta (Microsoft), Encyclopedia Britannica (EBI) published its text on a two-CD set that was offered free to consumers who purchased the print set and charged $995 if the consumer wanted solely to purchase the CD. By 1996, the company... View Details
Keywords: Marketing Strategy; Software; Acquisition; Information Publishing
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  • June 1981 (Revised February 1983)
  • Case

West Point: The Cheating Incident (A)

By: Leonard A. Schlesinger
Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests. View Details
Keywords: Organizational Change and Adaptation; Higher Education; Ethics; Government Administration; Conflict and Resolution; Planning; Public Administration Industry; Education Industry
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  • 1993
  • Comment

What Does a Theory of Creativity Require?

By: T. M. Amabile
Comments on Hans J. Eysenck's claims about the close alliance between creativity and psychosis in an article published in the periodical 'Psychological Inquiry.' Distinct senses of Eysenck's use of the term creativity; Failure of Eysenck to present an actual theory of... View Details
Keywords: Creativity; Social Psychology; Theory
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  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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  • February 2012 (Revised July 2012)
  • Supplement

Caijing Magazine (B)

By: Karthik Ramanna and G.A. Donovan
In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous... View Details
Keywords: Leadership; Corporate Accountability; Restructuring; Corporate Disclosure; Organizations; Publishing Industry; China
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  • Research Summary

Macroeconomic management

By: Richard H.K. Vietor
Richard H. K. Vietor has been studying how national governments foster economic development and compete in a globalized economy. He has been researching these activities in ten countries, publishing the results first in 2007, in a book entitled How Countries... View Details
  • April 2011
  • Case

Shell Nigeria: The WikiLeaks Cables

By: Sandra J. Sucher, Rebecca M. Henderson and Matthew Preble
In November 2010, WikiLeaks began releasing the first of hundreds of thousands of U.S. diplomatic cables that it had obtained. Among the thousands of cables published by early 2011, were several that shed light on Royal Dutch Shell's operations in Nigeria and its... View Details
Keywords: Business and Government Relations; Energy Generation; Operations; Communication Technology; Crime and Corruption; Metals and Minerals; Ethics; Energy Industry; Nigeria
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  • August 2000 (Revised November 2001)
  • Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers
Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details
Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry
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  • June 1997 (Revised February 2000)
  • Case

Walker and Company: Profit Plan Decisions

By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
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  • June 1995 (Revised September 1996)
  • Case

Union Carbide's Bhopal Plant (A)

By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
Keywords: Ethics; Corporate Social Responsibility and Impact; Chemicals; Foreign Direct Investment; Chemical Industry; United States; India
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  • 03 Mar 2008
  • Working Paper Summaries

Testing a Purportedly More Learnable Auction Mechanism

Keywords: by Katherine L. Milkman, James Burns, David C. Parkes, Gregory M. Barron & Kagan Tumer; Web Services
  • 2010
  • Working Paper

Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe

By: Christopher C. Liu and Toby E. Stuart
In innovative industries, private-sector companies increasingly are participants in open communities of science and technology. To participate in the system of exchange in such communities, firms often publicly disclose what would otherwise remain private discoveries.... View Details
Keywords: For-Profit Firms; Higher Education; Information Publishing; Innovation and Invention; Science-Based Business; Social and Collaborative Networks; Boundaries; Biotechnology Industry; Pharmaceutical Industry
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  • January 2008
  • Article

The Five Competitive Forces That Shape Strategy

By: Michael E. Porter
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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  • September 2007
  • Case

Metro International S.A.

By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the... View Details
Keywords: Business Model; Business Strategy; Competitive Strategy; Digital Marketing; Advertising; Expansion; Globalized Firms and Management; Journalism and News Industry; Spain
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  • February 2016 (Revised December 2016)
  • Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani
IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details
Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India
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  • 2016
  • Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt
Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details
Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives
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  • February 2012 (Revised October 2012)
  • Case

Caijing Magazine (A)

By: Karthik Ramanna and G.A. Donovan
In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous... View Details
Keywords: Journals and Magazines; Publishing Industry; China
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  • 2014
  • Other Unpublished Work

Objections to Tentative Decision and Order to Show Cause (IATA 787)

By: Benjamin Edelman
I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details
Keywords: Negotiation; Sales; Air Transportation Industry
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