Publications

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

13 Mar 2018
News

Shakespeare and Company is Coming Back to the West Side and the Village

July 2024
Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan

Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details

December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

11 May 2010
First Look

First Look: May 11

PublicationsBlock-by-Blockbuster Innovation Author:Rosabeth Moss Kanter Publication:Harvard Business Review 88, no. 5 (May 2010) An abstract is unavailable at this time. Preview the Article: http://hbr.org/2010/05/column-block-by-blockbuster-innovation/ar/1/ Between... View Details

Keywords: Martha Lagace

September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

Web

Tuition & Financial Support - Doctoral

guaranteed funding for up to five years with the possibility of a sixth-year extension. The estimated fellowship over 5 years is roughly $461.2k, as outlined below. Elevating Your Financial Security HBS takes pride in providing a... View Details

11 Mar 2008
Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

2020
Chapter

Climate Change Is Going to Transform Where and How We Build

By: John D. Macomber

As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details

Keywords: Climate Change; Housing; Mortgages; Geographic Location; Real Estate Industry