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  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to lay the... View Details
Keywords: Dina Gerdeman
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

scathing review. "Review sites should be careful in making sure that the freshness of reviews is coherent with current status." It cuts both ways: Restaurants can manipulate users to write positive reviews by offering discounts—or even by writing reviews themselves.... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

vaccination rates, the campaigns led to an estimated 7 million additional people getting vaccinated. These results also point to the potential for broader use of social media platforms to promote other public health goals. Tech View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • Research Summary

Mobile web advertising: maximum entropy banner allocation

The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011.  Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM).  To date, most of the... View Details

  • February 23, 2022
  • Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers
Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details
Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms
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Catalini, Christian, and Scott Duke Kominers. "Can WEB3 Bring Back Competition to Digital Platforms?" Competition Policy International (online) (February 23, 2022).
  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
  • January 2017 (Revised March 2017)
  • Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
  • September – October 2008
  • Article

Care Platforms: A Basic Building Block for Care Delivery

By: Richard Bohmer and David Lawrence
Without significant operational reform within the nation's health care delivery organizations, new financing models, payment systems, or structures are unlikely to realize their promise. Adapting insights from high-performing companies in other high-risk, high-cost,... View Details
Keywords: Health Care and Treatment; Management Systems; Standards; Service Delivery; Service Operations; Business Processes; Organizational Design; Customization and Personalization; Health Industry
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Bohmer, Richard, and David Lawrence. "Care Platforms: A Basic Building Block for Care Delivery." Health Affairs 27, no. 5 (September–October 2008).
  • November, 2016
  • Article

Fixing Discrimination in Online Marketplaces

By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
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Fisman, Ray, and Michael Luca. "Fixing Discrimination in Online Marketplaces." Harvard Business Review 94, no. 12 (November, 2016): 88–95.
  • September 2012
  • Case

SCMS: Battling HIV/AIDS in Africa

By: Ananth Raman, Noel Watson, Santiago Kraiselburd and Emmanuel Akili
In 2005, USAID and the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and... View Details
Keywords: HIV; AIDS; Procurement Coordination; Developing Countries; Healthcare; Public Health; Ethiopia; Supply Systems For Healthcare Delivery In Developing Countries; Healthcare Logistics Industry; Health Disorders; Health Care and Treatment; Service Delivery; Supply Chain Management; Logistics; Developing Countries and Economies; Programs; Transition; Strategy; Pharmaceutical Industry; Health Industry; Ethiopia; Africa
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Raman, Ananth, Noel Watson, Santiago Kraiselburd, and Emmanuel Akili. "SCMS: Battling HIV/AIDS in Africa." Harvard Business School Case 613-023, September 2012.
  • November 2019
  • Teaching Note

Hacking Heroin

By: Mitchell Weiss and Sarah Mehta
This teaching note pairs with a case that is used in a course on Public Entrepreneurship, for a first module on "ideas." The case is designed to help students work through the question: where do new ideas to stubborn problems come from? And, in particular, the question... View Details
Keywords: Public Entrepreneurship; Hackathon; Heroin; Opioids; Crowdsourcing; Public Sector; Entrepreneurship; Innovation and Invention; Collaborative Innovation and Invention; Health Pandemics; Public Administration Industry; Health Industry; Ohio; Cincinnati
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Weiss, Mitchell, and Sarah Mehta. "Hacking Heroin." Harvard Business School Teaching Note 820-063, November 2019.
  • 28 Apr 2015
  • First Look

First Look: April 28

value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of The Business Insider, disagrees saying, "You can't just wave your magic wand and make something of nothing." This short case is designed to... View Details
Keywords: Sean Silverthorne
  • November 1998 (Revised February 1999)
  • Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
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Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
  • September 2023
  • Module Note

Live Case Exercise for Financial Reporting

By: Tatiana Sandino and Marshal Herrmann
Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details
Keywords: Financial Reporting; Research; Corporate Disclosure
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Sandino, Tatiana, and Marshal Herrmann. "Live Case Exercise for Financial Reporting." Harvard Business School Module Note 124-031, September 2023.
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

shared platform, such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's technology then compete in offering users different but compatible versions of the platform. This article examines factors that favor proprietary versus shared models... View Details
Keywords: Martha Lagace
  • 2007
  • Working Paper

Competition in Modular Clusters

By: Carliss Y. Baldwin and C. Jason Woodard
The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
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Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
  • 11 Feb 2010
  • Working Paper Summaries

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

Keywords: by Alan MacCormack, Carliss Y. Baldwin & John Rusnak; Video Game; Web Services
  • 2011
  • Chapter

Developing an Effective Organization: Intervention Method, Empirical Evidence, and Theory

By: Michael Beer
The field of organization development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP)-a platform... View Details
Keywords: Learning; Corporate Governance; Leadership Development; Growth and Development Strategy; Management Teams; Organizational Design; Performance Effectiveness; Research; Alignment; Theory; Value
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Beer, Michael. "Developing an Effective Organization: Intervention Method, Empirical Evidence, and Theory ." In Research in Organizational Change and Development. Vol. 19, edited by Richard Woodman, William Pasmore, and Abraham B. (Rami) Shani, 1–54. Emerald Group Publishing, 2011.
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