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- All HBS Web (216)
- Faculty Publications (125)
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- 2009
- Case
What People Want (and How to Predict It)
By: Thomas H. Davenport and Jeanne G. Harris
Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Publishing Industry
Davenport, Thomas H., and Jeanne G. Harris. "What People Want (and How to Predict It)." 2009.
- 21 Sep 2016
- Research & Ideas
Shabana Azmi: Leveraging Bollywood Fame into Social Good
unique insights on how it worked, and how it has changed. And as a woman, a Muslim, and a social activist, she provides a powerful role model of diversity.” Excerpts from... View Details
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- February 2019 (Revised November 2021)
- Case
MoviePass
By: Willy Shih
Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of... View Details
Keywords: Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States
Shih, Willy. "MoviePass." Harvard Business School Case 619-052, February 2019. (Revised November 2021.)
- November 2010 (Revised February 2011)
- Case
Hollywood in India: Protecting Intellectual Property (A)
By: Lakshmi Iyer and Namrata Arora
In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details
Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India
Iyer, Lakshmi, and Namrata Arora. "Hollywood in India: Protecting Intellectual Property (A)." Harvard Business School Case 711-017, November 2010. (Revised February 2011.)
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- September 2010 (Revised March 2011)
- Teaching Note
The Passion of the Christ (A) & (B)
By: Anita Elberse
Teaching Note for 505025 and 505026. View Details
Keywords: Motion Pictures and Video Industry
- May 2017 (Revised November 2019)
- Case
The Dubai International Film Festival
By: Rohit Deshpandé and Alpana Thapar
This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details
Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Deshpandé, Rohit, and Alpana Thapar. "The Dubai International Film Festival." Harvard Business School Case 517-110, May 2017. (Revised November 2019.)
- March 2016 (Revised May 2016)
- Case
UFO Moviez—Gentle Disruption
By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Technology Industry; India
Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
- August 2023
- Case
Salma Qarnain: Spaceships to Broadway
By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY); Boston; California
- April 2025
- Case
Netflix in 2024
By: Jan Rivkin and David Allen
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
- March 2013
- Case
Excel Entertainment
By: Mukti Khaire and Namrata Arora
Khaire, Mukti, and Namrata Arora. "Excel Entertainment." Harvard Business School Case 813-169, March 2013.
- November 2010 (Revised February 2011)
- Supplement
Hollywood in India: Protecting Intellectual Property (B)
By: Lakshmi Iyer and Namrata Arora
Iyer, Lakshmi, and Namrata Arora. "Hollywood in India: Protecting Intellectual Property (B)." Harvard Business School Supplement 711-018, November 2010. (Revised February 2011.)
- June 1988 (Revised September 1991)
- Case
General Cinema Corp.--1987
By: W. Carl Kester and Richard P. Melnick
Keywords: Motion Pictures and Video Industry
Kester, W. Carl, and Richard P. Melnick. "General Cinema Corp.--1987." Harvard Business School Case 288-061, June 1988. (Revised September 1991.)
- September 2017 (Revised July 2019)
- Supplement
Actera Group: Investing in Mars Cinema Group (B)
By: Victoria Ivashina and Eren Kuzucu
Supplements the (A) case. View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Motion Pictures and Video Industry; Turkey
Ivashina, Victoria, and Eren Kuzucu. "Actera Group: Investing in Mars Cinema Group (B)." Harvard Business School Supplement 218-021, September 2017. (Revised July 2019.)
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films
By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films." Harvard Business School Video Supplement 506-702, August 2005.
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
- July 2010
- Teaching Note
Xanadu on Broadway
By: Anita Elberse
Teaching Note for 508062. View Details
- August 2005
- Teaching Note
Tax-Motivated Film Financing at Rexford Studios (TN)
By: Mihir A. Desai, Gabriel L. Loeb, Mark Veblen and Kathleen Luchs