Publications

Find at Harvard

January 2, 2020
Article

Changes in Quality of Care After Hospital Mergers and Acquisitions

By: Nancy Dean Beaulieu, Leemore S. Dafny, B. E. Landon, Jesse Dalton, Ifedayo Kuye and J. Michael McWilliams

Background: The hospital industry has consolidated substantially during the past two decades and at an accelerated pace since 2010. Multiple studies have shown that hospital mergers have led to higher prices for commercially insured patients, but research about effects... View Details

Keywords: Hospitals; Mergers and Acquisitions; Health Care and Treatment; Quality

Find at Harvard

Register to Read

21 Dec 2019
News

3 myths about creativity that are probably holding you back

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

March 1994 (Revised September 1994)
Background Note

Note on Competitive Positioning

Emphasizes the connection between a firm's activities and its prices, costs, and volumes. A firm obtains a competitive advantage when it adopts a system of interrelated activities that generate superior profitabiltiy. Briefly describes differentiation and low-cost... View Details

Keywords: Competitive Advantage

Awards

American Marketing Association. Best Doctoral Student Paper Award

Winner of the 1999 American Marketing Association Best Doctoral Student Paper Award for "Privatization and Efficiency: Differentiating Ownership Effects from Political, Organizational, and Transitional Effects" (Paper presented at the Academy of Management Association... View Details

12 May 2015
Conference Presentation

Shared Value and Strategy

By: Michael E. Porter

The best companies don't compete to be the best—they compete to be unique. Harvard Business School's Prof. Michael E. Porter applies his classic strategy framework to shared value as a differentiating strategy to enhance competitiveness. This slide presentation was... View Details

Keywords: Strategy; Society; Competitive Advantage; United States

Article

On the Optimal Structure of Liability Laws

By: Jerry R. Green

We consider the control of tvo-party accidents through the use of liability rules that assign damages according to whether or not predetermined standards for care have been met. Particular emphasis is given to how the differential in the costs of accident avoidance... View Details

Keywords: Legal Liability; Law

15 Jun 2015
News

Target to sell its drugstores to CVS for $1.9b

17 Nov 2017
Working Paper Summaries

Equity Concerns Are Narrowly Framed

Keywords: by Christine L. Exley and Judd B. Kessler

20 Oct 2014
Blog Post

Create Buzzworthy Industry Education Events at HBS

As a presenting recruiting organization, you may face a marketing challenge. And that is, how to be both differentiated and relevant when you make an Industry Education Event to HBS students. These events provide companies with the... View Details

June 19, 2023
Article

Should You Start a Generative AI Company?

By: Julian De Freitas

Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software

Register to Read

June 2000 (Revised December 2000)
Case

Compensation and Performance Evaluation at Arrow Electronics

By: Brian J. Hall and Carleen Madigan

Describes a company's struggles in implementing a subjective performance rating system for its employees. In particular, it describes the difficulties faced by the CEO in getting managers to combat "ratings inflation"--that is, to produce numerical ratings that are... View Details

Keywords: Behavior; Performance Evaluation; Compensation and Benefits; Electronics Industry

March 2021
Article

Targeted Price Controls on Supermarket Products

By: Alberto Cavallo and Diego Aparicio

We study the impact of targeted price controls for supermarket products in Argentina from 2007 to 2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and... View Details

Keywords: Prices; Controls; Price Dispersion; Economics; Price; Cost Management; Goods and Commodities; Retail Industry; Argentina

Find at Harvard

25 Feb 2020
Working Paper Summaries

Reinventing Retail: The Novel Resurgence of Independent Bookstores

Keywords: by Ryan Raffaelli; Publishing

February 2018 (Revised October 2020)
Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details