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Show Results For
- All HBS Web
(15,286)
- People (97)
- News (4,441)
- Research (6,962)
- Events (112)
- Multimedia (223)
- Faculty Publications (4,974)
- August 2017
- Article
Incentives versus Reciprocity: Insights from a Field Experiment
By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Salesforce Management; Compensation and Benefits
Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Journal of Marketing Research (JMR) 54, no. 4 (August 2017): 511–524. (Lead article.)
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- 2015
- Working Paper
Incentives versus Reciprocity: Insights from a Field Experiment
By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Harvard Business School Working Paper, No. 15-084, April 2015. (Revised November 2015.)
- 2019
- Working Paper
Intelligent Design of Inclusive Growth Strategies
By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat
Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and... View Details
Keywords: Inclusion; Sustainability; Performance Measures; Environmental Sustainability; Social Issues; Strategy; Governance; Corporate Social Responsibility and Impact; Business and Stakeholder Relations
Kaplan, Robert S., George Serafeim, and Eduardo Tugendhat. "Intelligent Design of Inclusive Growth Strategies." Harvard Business School Working Paper, No. 20-050, October 2019.
- 01 Apr 1998
- News
Designing Students
(from left) Karena Wells, John Semel, Denton Chase, Lee Falck (partly hidden), and Rich Lim, all members of the HBS Class of 1998, demonstrate how to use the Vita-Tech 2000, a handy vitamin dispenser they... View Details
- 01 Feb 2002
- News
Design Fair
of Pinball, pictured at far right. The team, in collaboration with the Design Continuum and the MIT Media Lab, created a system for fashion retail stores that utilizes weight-sensitive floor tiles in order... View Details
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details
Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)
- 04 Dec 2019
- Working Paper Summaries
Intelligent Design of Inclusive Growth Strategies
- 2002
- Working Paper
The Fundamental Theorem of Design Economics
By: Carliss Y. Baldwin and Kim Clark
Baldwin, Carliss Y., and Kim Clark. "The Fundamental Theorem of Design Economics." Harvard Business School Working Paper, No. 02-077, May 2002.
- August 1993 (Revised August 2002)
- Exercise
Work Methods Design Exercise
Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details
"Work Methods Design Exercise." Harvard Business School Exercise 694-026, August 1993. (Revised August 2002.)
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
- 01 Dec 2008
- News
Designing Change
Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or... View Details
Keywords: Julia Hanna
- 2016
- Working Paper
Market Design for Altruistic Supply: Evidence from the Lab
By: Robert Slonim and Carmen Wang
Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically... View Details
Keywords: Laboratory Experiments; Volunteering; Public Goods Provision; Market Design; Philanthropy and Charitable Giving; Economics
Slonim, Robert, and Carmen Wang. "Market Design for Altruistic Supply: Evidence from the Lab." Harvard Business School Working Paper, No. 16-112, March 2016.
- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
- June 21, 2017
- Article
Designing the 'Job of the Patient'
Schlesinger, Leonard A. "Designing the 'Job of the Patient'." athenaInsight (June 21, 2017).
- 2023
- Working Paper
Money, Time, and Grant Design
By: Kyle Myers and Wei Yang Tham
The design of research grants has been hypothesized to be a useful tool for
influencing researchers and their science. We test this by conducting two thought
experiments in a nationally representative survey of academic researchers. First,
we offer participants a... View Details
Myers, Kyle, and Wei Yang Tham. "Money, Time, and Grant Design." Harvard Business School Working Paper, No. 24-037, December 2023.
- March 2022
- Article
Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field
Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details
Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India
Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
- Article
The Multidimensional Effects of a Small Gift:: Evidence from a Natural Field Experiment
By: Ellen Garbarino, Robert Slonim and Carmen Wang
Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response;... View Details
Keywords: Reciprocity; Gift Exchange; Blood Donation; Charitable Behavior; Field Experiment; Behavior; Philanthropy and Charitable Giving
Garbarino, Ellen, Robert Slonim, and Carmen Wang. "The Multidimensional Effects of a Small Gift: Evidence from a Natural Field Experiment." Economics Letters 120, no. 1 (July 2013): 83–61.
- Fall 2023
- Article
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
By: Hong Luo and Julie Holland Mortimer
Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details
Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.