Publications

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04 Dec 2019
Working Paper Summaries

Intelligent Design of Inclusive Growth Strategies

Keywords: by Robert S. Kaplan, George Serafeim, and Eduardo Tugendhat

2002
Working Paper

The Fundamental Theorem of Design Economics

By: Carliss Y. Baldwin and Kim Clark

2008
Chapter

Matching and Market Design

By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez

Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details

Keywords: Market Design; Marketplace Matching; Outcome or Result; Mathematical Methods

June 2020
Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt

Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details

Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

Educators

Purchase

December 1999 (Revised August 2000)
Case

Prime Designs

By: Paul W. Marshall

A student takes the role of the father who is the CEO of a family business. A non-family manager has asked for a meeting. Agenda topics are: your son's latest proposal and managers' desire to own equity. View Details

Keywords: Labor and Management Relations; Family Ownership; Employee Stock Ownership Plan

March 2006
Course Overview Note

Consumer Marketing: Rethinking the Core

By: Youngme E. Moon

Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details

Keywords: Marketing; Consumer Behavior

2024
Working Paper

Scaling Core Earnings Measurement with Large Language Models

By: Matthew Shaffer and Charles CY Wang

We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details

Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics

SSRN

August 2019 (Revised October 2019)
Case

Systems Design West

By: Richard Ruback and Royce Yudkoff

Jenn Braus (HBS 2013) was halfway through the 90-day exclusivity period for her proposed acquisition of Systems Design West (SDW). She had completed her business and accounting due diligence. Just as she was about to ask her lawyer to begin drafting the purchase... View Details

Keywords: Acquisition; Price; Negotiation Offer; Decision Making

Educators

Purchase

May 2001
Article

Parallel and Sequential Testing of Design Alternatives

By: C. Loch, C. Terwiesch and S. Thomke

Keywords: Design

25 Feb 2015
HBS Seminar

Jeffrey Schnapp, Harvard Graduate School of Design

Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details

April 2006
Background Note

Designing Sustainable Service Models

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details

Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value

Educators

Purchase

12 PM – 1 PM EDT, 19 May 2016
Webinars: Trending@HBS

Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details

Article

An Invitation to Market Design

By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford

Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can... View Details

Keywords: Matching; Trading; Scrip; Liquidity; Efficiency; Equity; Allocation Rules; Marketplaces; Market Design; Marketplace Matching; Auctions

2012
Book

Uncommon Service: How to Win by Putting Customers at the Core of Your Business

By: Frances Frei and Anne Morriss

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details

Keywords: Customers; Business Ventures

2024
Working Paper

Design of Panel Experiments with Spatial and Temporal Interference

By: Tu Ni, Iavor Bojinov and Jinglong Zhao

One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time... View Details

Keywords: Research

SSRN