Customer Base Analysis - Publications - Faculty & Research

2017
Working Paper

Internalizing Global Value Chains: A Firm-Level Analysis

By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi

In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details

Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization

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20 Oct 2015
Working Paper Summaries

Internalizing Global Value Chains: A Firm-Level Analysis

Keywords: by Laura Alfaro, Pol Antras, Davin Chor & Paola Conconi

February 2011
Supplement

Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez

Datasets of gaming and hotel customers to perform analysis for the case. View Details

Keywords: Analytics and Data Science; Games, Gaming, and Gambling; Las Vegas

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June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

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09 Nov 2010
Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising

06 Mar 2017
News

To Motivate Employees, Show Them How They’re Helping Customers

2023
Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo

Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details

Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States

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27 Sep 2010
Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

high-status people who have gained a wide-ranging knowledge of the business based on long, varied experience across clients and even industries, as well as their formal training and education. Customer-specific experts know their client... View Details

Keywords: by Sarah Jane Gilbert

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

marketing priority—and they've been given bigger budgets to fight the battle. But as Gupta points out, identifying potential defectors to target is not as easy as it sounds. For years, companies have used churn management strategies that generally follow two steps:... View Details

Keywords: by Dina Gerdeman; Retail; Service

Web

Strategic Financial Analysis Online Course | HBS Online

This course is part of the Finance & Accounting track. Introduction to Strategic Financial Analysis ENROLL NOW No application needed for our certificate programs. Start your journey today! New Strategic Financial View Details

19 Oct 2010
Working Paper Summaries

The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology

Keywords: by Nathan Craig, Nicole DeHoratius & Ananth Raman; Apparel & Accessories; Fashion

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

stage.” Next Lesson: From 1,000 to 100,000,000 With early adopters in place, a company can start thinking about how to expand their customer base through more traditional means of marketing. To tackle that... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

December 2010
Article

Implications for GAAP from an Analysis of Positive Research in Accounting

By: S.P. Kothari, Karthik Ramanna and Douglas J. Skinner

Based on extant literature, we review the positive theory of GAAP. The theory predicts that GAAP's principal focus is on control (performance measurement and stewardship) and that verifiability and conservatism are critical features of a GAAP shaped by market forces.... View Details

Keywords: Fair Value Accounting; Standards; International Accounting; Financial Markets; Financial Reporting

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21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do.... View Details

Keywords: by Jean Ayers

06 Mar 2020
Working Paper Summaries

Consumer Protection in an Online World: An Analysis of Occupational Licensing

Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Democratic-leaning areas. And new customers of Black-owned businesses were more likely to be white, based on an analysis of reviewers’ profile photos, relative to prior... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

their current situation and how it might evolve,” Cespedes writes in the book’s introduction. If not, he says, they will make decisions based on bad assumptions and fall victim to those who do understand cause-and-effect links between... View Details

Keywords: by Kristen Senz

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details

Keywords: by Kristen Senz; Energy