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  • November 2010
  • Article

People Often Trust Eloquence More Than Honesty

By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
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  • 02 Aug 2019
  • News

Will there be 2020 foresight regarding America's skills dilemma?

  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • Research Summary

Corporate Diplomacy

Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details

    David A. Thomas

    David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

    Keywords: biotechnology; consulting; consumer products; education industry; financial services; media
    • October 2021 (Revised October 2022)
    • Case

    The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen

    By: Suraj Srinivasan and Li-Kuan Ni
    In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide... View Details
    Keywords: Opioids; Drug; Investors; Shareholder Activism; Investment Activism; Executive Compensation; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Risk Management; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Business and Stakeholder Relations; Legal Liability; Distribution Industry; Health Industry; Pharmaceutical Industry; United States; West Virginia; Tennessee; Ohio; Pennsylvania
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    • 18 Jun 2009
    • Working Paper Summaries

    Elections and Discretionary Accruals: Evidence from 2004

    Keywords: by Karthik Ramanna & Sugata Roychowdhury
    • March 2018
    • Case

    Sachem Head's Activism at Autodesk

    By: Suraj Srinivasan and Quinn Pitcher
    In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details
    Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States
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    • February 2011
    • Article

    The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

    By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
    We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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    • March 2018
    • Article

    In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

    By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
    In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details
    Keywords: Customer Retention; Churn; Customer Relationship Management; Measurement and Metrics
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    • October 2021 (Revised June 2022)
    • Case

    PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

    By: Ayelet Israeli
    PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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    • Fall 2022
    • Article

    China's Political Economy and International Backlash: From Interdependence to Security Dilemma Dynamics

    By: Margaret Pearson, Meg Rithmire and Kellee Tsai
    Contrary to expectations that economic interdependence might lessen security conflict between China and the U.S. and its allies, much of the contestation between China and several OECD countries has focused on firms and economic links. This paper explains the... View Details
    Keywords: Globalized Markets and Industries; Government and Politics; Information Technology; China
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    • September 2009 (Revised August 2010)
    • Case

    Congressional Candidate Dan Silver and KNP Communications

    By: Amy J.C. Cuddy and Nithyasri Sharma
    In the 2006 election cycle, Ron Klein was running for the U.S. Congressional seat from Florida's 22nd District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign... View Details
    Keywords: Interpersonal Communication; Competency and Skills; Political Elections; Personal Characteristics; Public Administration Industry; Florida
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    • October 2000 (Revised January 2002)
    • Case

    Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

    By: Joseph L. Badaracco Jr. and Susan Harmeling
    Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages... View Details
    Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry
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    • March 2018
    • Teaching Note

    Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

    By: Nien-hê Hsieh and Victor Wu
    Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
    Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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    • May 2020 (Revised July 2020)
    • Teaching Note

    Brand Activism: Nike and Colin Kaepernick

    By: Jill Avery and Koen Pauwels
    Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
    Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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    • Research Summary

    My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

    1)Branding Strategy: How are iconic brands built?

    I have... View Details

    • September 2023
    • Teaching Note

    Esquel Group

    By: William C. Kirby and Noah B. Truwit
    Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social... View Details
    Keywords: International Relations; Trade; Globalized Markets and Industries; Fashion Industry; China
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      Anita Elberse

      Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

      Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

      Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
      • February 1998
      • Case

      Creating the International Trade Organization

      By: David A. Moss, George R. Appling and Andrew D Archer
      In the late 1940s, officials at the U.S. State Department began campaigning for the creation of an International Trade Organization (ITO). This new organization would oversee global negotiations on trade liberalization, foreign direct investment, cartels, and commodity... View Details
      Keywords: Mission and Purpose; Trade; Governing Rules, Regulations, and Reforms; Policy; Globalized Economies and Regions; Agreements and Arrangements; Foreign Direct Investment; Economic Systems; International Relations
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