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Show Results For
- All HBS Web
(6,494)
- People (23)
- News (1,700)
- Research (3,424)
- Events (15)
- Multimedia (26)
- Faculty Publications (1,908)
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
shortly. I was wrong. Throughout that project, I was the butt of an unending series of asides from executives who had never driven anything but new GM products and relied on their assistants to keep them serviced. They had been denied... View Details
Keywords: by James Heskett
- June 2003 (Revised May 2004)
- Exercise
The Pacific Sentinel: Role for Alex Martinez
By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)
- 13 Jun 2013
- News
The Crucial Edge That Makes A Board Exceptional
- 02 Apr 2012
- News
Snapshot of a humbled giant
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
to try to prevent those skeletons from emerging. “Ultimately, leaders need to make sure that the risk can be controlled.” Lambert: When you talk to executives and managers about corporate liability, what is... View Details
Keywords: by Lane Lambert
- Research Summary
Career and Personal Renewal at Mid-Life
Carl S. Sloane has been studying mid- and late-life transitions in careers and life structures. Two central issues identified in his research, and reflected in the instructional materials for the executive education workshop Age of Options, are (1) the relationship... View Details
- August 2021 (Revised April 2022)
- Case
KKR
By: Jo Tango and Alys Ferragamo
In June of 2021, KKR’s executive team convened to prepare for an upcoming board meeting. From a small, three-person partnership that started in 1976 and invested only in U.S. LBOs, the firm 45 years later was a public company that employed over 1,600 people and managed... View Details
Guhan Subramanian
Guhan Subramanian is the Joseph Flom Professor of Law and Business at the Harvard Law School and the Douglas Weaver Professor of Business Law at the Harvard Business School. He is the first person in the history of Harvard... View Details
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
says. "Their advice reflected that." Corporate Field Studies Zhang and her faculty advisors hope to study the effects of rediscovery in a corporate setting, where mentorship and training programs are often integral to everyday operations. "We'd love to understand how... View Details
Roberto Verganti
Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the
- Teaching
Overview
I am interested in teaching topics related to supply chains and retail operations. At Harvard Business School, I have served as a Junior and Senior Teaching Fellow for the first year required Technology and Operations Management course. I have also served as an... View Details
- 21 Oct 2011
- News
Business School Students Agog over Gaga
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- August 1989 (Revised October 1989)
- Case
Avon Co.
Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details
Corey, E. Raymond. "Avon Co." Harvard Business School Case 590-022, August 1989. (Revised October 1989.)
- 18 Nov 2013
- Video
Investing in Change
- October 2024
- Article
How to Use Sales Assessments
By: Frank V. Cespedes
Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details
Cespedes, Frank V. "How to Use Sales Assessments." Top Sales Magazine (October 2024), 10–11.
- Mar 16 2018
- Testimonial