Product Development Processes - Publications - Faculty & Research - Harvard Business School

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The Impact of Artificial Intelligence on Innovation

Artificial intelligence promises to greatly increase the efficiency of the economy. But it may have an even larger impact on the economy by serving as a new general-purpose “method of invention” that can reshape the nature of the... View Details

June 1987 (Revised August 1988)
Case

American Bank

By: Robert S. Kaplan

American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details

Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States

October 2003 (Revised January 2004)
Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar

This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details

Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

August 2014 (Revised December 2015)
Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins

Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details

Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry

April 1993 (Revised June 1993)
Case

Northern Telecom (B): The Norstar Launch

By: Robert J. Dolan

Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States

August 2005 (Revised April 2006)
Case

Kemps LLC: Introducing Time-Driven ABC

By: Robert S. Kaplan

Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details

Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry

February 2017
Supplement

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details

September 2013 (Revised June 2016)
Case

The Morning Star Company: Self-Management at Work

By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Manufacturing Industry; Agriculture and Agribusiness Industry

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

sellers can start actually expanding their product assortment to include some of them.” Branching off for better choice Farronato likens the refining process to starting off at a tree’s trunk. Guided search... View Details

Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States

Article

What Evolution Can Teach Us About Innovation

By: Noubar Afeyan and Gary P. Pisano

Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in... View Details

Keywords: Breakthrough Innovation; Variance Generation; Selection Pressure; Emergent Discovery; Innovation and Invention; Value Creation; Innovation Leadership

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Tomás Hudson

Keywords: Chemicals

02 Oct 2020
News

Computer Simulations Are Better — and More Affordable — than Ever

September 2003
Module Note

Managing the Competing Goals of Work and Life

By: Leslie A. Perlow

Outlines how instructors can facilitate discussion within the Managing the Competing Goals of Work and Life module to encourage students to begin a process of self-assessment that focuses on personal values, career development needs, and workplace culture. View Details

Keywords: Working Conditions; Goals and Objectives; Organizational Culture; Work-Life Balance; Value

April 30, 2012
Article

Innovators, Are You Applying the Wrong Lessons from Manufacturing?

By: Don Reinertsen and Stefan Thomke

Product developers can learn much from manufacturing, but many have gone too far in applying ideas that work in manufacturing to their realm. That’s because they have ignored some fundamental differences between the two disciplines. View Details

Keywords: Innovation; Manufacturing; Innovation and Invention; Product Development

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04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

the Complete Solution ought to be the key." Most argued for a process involving intuition based on analysis and experience. Rowland Freeman commented, "A great deal depends on the magnitude of the decision . The lesser the... View Details

Keywords: by James Heskett

June 1996 (Revised February 1998)
Case

Repositioning Ranbaxy

A leading Indian pharmaceutical company reacts to changes in its industry by trying to reposition along several dimensions from developing markets to developed ones, from bulk drugs toward pharmaceuticals in dosage forms, and from reverse-engineering products developed... View Details

Keywords: Organizational Change and Adaptation; Expansion; Industry Structures; Pharmaceutical Industry; India

Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

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Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson

We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details

Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage

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