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  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
  • June 1999
  • Case

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
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  • 21 Jan 2013
  • Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

involved launching two separate recruitment campaigns, each targeting half of 48 randomly selected rural districts across the country and distributing marketing material in the nation's health centers. In 24 districts, potential employees... View Details
Keywords: by Carmen Nobel
  • September 2012 (Revised May 2015)
  • Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley
Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details
Keywords: Health Care; Philips; Visicu; Telemedicine; eICU; Accountable Care Organization; ACO; Bundled Payment; Hospital To Home; Patient Monitoring Devices; Home Health Care; Health Care and Treatment; Communication Technology; Quality; Safety; Performance Productivity; Performance Capacity; Performance Efficiency; Consumer Behavior; Emerging Markets; Health Industry; Telecommunications Industry; Netherlands
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  • 2024
  • Working Paper

Content Moderation with Opaque Policies

By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Keywords: Market Design; Communication; Knowledge Sharing; Information Infrastructure; Media
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  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

market leadership position? "We believe that there is still a great deal of confusion and puzzlement on how this competitive battle will develop," say the authors of the academic paper Dynamic Mixed Duopoly: A Model Motivated by... View Details
Keywords: by Sean Silverthorne; Technology
  • May 2008 (Revised March 2010)
  • Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry
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  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and communication technology,... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various... View Details
Keywords: Sean Silverthorne
  • February 2025
  • Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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  • May 30, 2019
  • Article

Twitter Is Showing More Ads Instead of Better Ideas

By: Scott Duke Kominers
A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
Keywords: Twitter; Business Model; Advertising; Strategy; Social Media
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  • March 2006
  • Case

Cabo San Viejo: Rewarding Loyalty

By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
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  • 14 Nov 2012
  • Research & Ideas

New Agenda for Corporate Accountability Reporting

community activists? When and how does such reporting affect how managers make decisions in ways that increase or decrease shareholder value? What are the main welfare effects of corporate accountability reporting? Using the lessons of... View Details
Keywords: by Martha Lagace; Accounting; Energy; Utilities
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

businesses. But small business credit was hit hard during the recent recession and has been slow to recover. Beginning in early 2009, the federal government acted quickly to unfreeze credit markets with programs ranging from loan... View Details
Keywords: by Karen Mills; Banking
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 28 Oct 2014
  • First Look

First Look: October 28

France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The largest unit of Havas was Havas Worldwide, an integrated marketing View Details
Keywords: Carmen Nobel
  • 04 Feb 2014
  • First Look

First Look: February 4

increased their communication if teammates were also actively participating. Additionally, team performance is uniquely driven by the level of emergent interdependence, as indexed by the diversity of topics discussed and the temporal... View Details
Keywords: Sean Silverthlorne
  • 19 May 2015
  • First Look

First Look: May 19

http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an online... View Details
Keywords: Sean Silverthorne
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details
Keywords: by Rachel Layne

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