Diversified Production Technologies - Publications - Faculty & Research - Harvard Business School

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May 2022 (Revised July 2022)
Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details

Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

August 2021 (Revised February 2022)
Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry

November 2008
Background Note

Welcome to a Wireless World

By: Stephen P. Bradley and Nancy Bartlett

Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details

Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry

June 1998 (Revised April 2000)
Case

GM Powertrain

By: Amy C. Edmondson and Mikelle Eastley

Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details

Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Auto Industry; United States

Career Coach

Jamal Eason

Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector. Leveraging his 16 years of experience in general management,... View Details

Keywords: Technology

April 2020 (Revised May 2020)
Case

NTT DOCOMO's Race to 5G

By: Juan Alcácer, Horst Melcher and Akiko Kanno

The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details

Keywords: 5G; Mobile and Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Technology Industry; Technology Industry

11 Nov 2014
First Look

First Look: November 11

http://hbr.org/2014/11/how-not-to-cut-health-care-costs/ar/1 November 2014 Harvard Business Review How Smart, Connected Products Are Transforming Competition By: Porter, Michael E., and James E. Heppelmann Abstract—Information View Details

Keywords: Sean Silverthorne

February 2020 (Revised August 2020)
Case

Catalant's Operating System for the Future of Work

By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith

This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details

Keywords: Entrepreneurship; Information Technology; Talent and Talent Management; Business Model; Transformation

January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

17 Oct 2007
Research & Ideas

Why Global Brands Work

Nissan, and Honda sold standard products under a single brand umbrella. For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added manufacturing and supply chain costs... View Details

Keywords: by John A. Quelch; Auto

Web

The Five Forces - Institute For Strategy And Competitiveness

Five Forces Threat of Substitute Products or Services Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Rivalry Among Existing Competitors The Five Forces is a framework for understanding the competitive... View Details

2019
Chapter

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen

Multinationals exhibit distinct agglomeration patterns, which have transformed the global landscape of industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for... View Details

Keywords: Multinational Firm; Economic Geography; Agglomeration; Location Fundamentals; Agglomeration Economies; Multinational Firms and Management; Geographic Location; Industry Clusters; Economics

Find at Harvard

September 2013 (Revised April 2014)
Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau

The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China

2015
Working Paper

Can Marshall's Clusters Survive Globalization?

By: Giulio Buciuni and Gary P. Pisano

It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details

Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry

14 Apr 2015
First Look

First Look: April 14

factors such as "firm culture" and "employee engagement" in driving firm performance? Increasing evidence from a wide range of fields suggests that productivity differs widely across firms, even after the inclusion of... View Details

Keywords: Sean Silverthorne

October 2010
Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori

The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details

Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Technology Industry; Technology Industry

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August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

December 2006 (Revised October 2007)
Case

Monsanto: Realizing Biotech Value in Brazil

By: David E. Bell and Mary L. Shelman

In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details

Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil

September 2023 (Revised December 2023)
Case

TetraScience: Noise and Signal

By: Thomas R. Eisenmann and Tom Quinn

In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details

Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston

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