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  • All HBS Web  (3,042)
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    • News  (777)
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  • 2017
  • Working Paper

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

By: Carliss Y. Baldwin
This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the... View Details
Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Digital Platforms; Computer Industry
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Baldwin, Carliss Y. "Explaining the Vertical-to-Horizontal Transition in the Computer Industry." Harvard Business School Working Paper, No. 17-084, March 2017.
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
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Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
  • September 2013
  • Case

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving
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Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business School Case 314-030, September 2013.
  • June 2025
  • Teaching Note

AI at QuantumBlack: McKinsey’s Open Source Dilemma

By: Frank Nagle, Sam Boysel and Susan Pinckney
In 2019, QuantumBlack by McKinsey considered releasing Kedro, a proprietary machine learning data pipeline tool as an open source software offering. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Change Management; Transformation; Customers; Customer Focus and Relationships; Decision Making; Finance; Financial Strategy; Information Technology; AI and Machine Learning; Digital Platforms; Technological Innovation; Intellectual Property; Copyright; Management; Growth and Development; Markets; Market Timing; Risk and Uncertainty; Strategy; Competition; Computer Industry; Consulting Industry
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Nagle, Frank, Sam Boysel, and Susan Pinckney. "AI at QuantumBlack: McKinsey’s Open Source Dilemma." Harvard Business School Teaching Note 725-473, June 2025.
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists... View Details
Keywords: Martha Lagace
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Harvard Business School Working Knowledge. [Image: baona] Related Reading Are You a Digital Manager? What’s Really Disrupting Business? It’s Not Technology How Uber, Airbnb, and Etsy Attracted Their First... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 26 Mar 2014
  • Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

Digital record-keeping is slowly but inevitably replacing paper records everywhere from the pilot's cockpit to the registry of motor vehicles. But if implemented without proper consideration of how work gets done, the results can make... View Details
Keywords: by Dina Gerdeman; Health
  • October 2023 (Revised January 2024)
  • Case

SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

By: John J-H Kim, Mary C. Sauer and Emilie Billaud
In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details
Keywords: Family Business; Curriculum and Courses; Higher Education; Teaching; Digital Strategy; Disruptive Innovation; Knowledge Dissemination; Leading Change; Growth and Development Strategy; Management Succession; Resource Allocation; Organizational Structure; Education Industry; Europe; Spain
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Kim, John J-H, Mary C. Sauer, and Emilie Billaud. "SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)." Harvard Business School Case 324-050, October 2023. (Revised January 2024.)
  • March 2021 (Revised February 2025)
  • Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
  • April 2025
  • Case

Netflix in 2024

By: Jan Rivkin and David Allen
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
Keywords: Digital Platforms; Internet and the Web; Organizational Culture; Adaptation; Business Strategy; Competition; Success; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
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Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
  • February 2010 (Revised October 2010)
  • Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
  • June 2018 (Revised October 2018)
  • Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (A), (B), and (C)." Harvard Business School Teaching Note 218-101, June 2018. (Revised October 2018.)
  • May 2003 (Revised October 2003)
  • Case

BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves

Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Business Growth and Maturation; Management Practices and Processes; Applications and Software; Entrepreneurship; Organizational Culture; Web Services Industry; Information Technology Industry
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Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

tremendous way for developers to learn quickly, and for both developers and technology companies to reap real benefits.” About the author Michael Blanding is a writer based in Boston. [Image: gorodenkoff] Related Reading 6 Ways That Emerging Technology Is Disrupting... View Details
Keywords: by Michael Blanding; Technology
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

constrained by its prior thinking about the industry and what its strengths were. It sort of said, "We have a razor/razorblade business model, and the way that we make money is through selling film, so we need to find a way to... View Details
Keywords: by Michael J. Roberts; Technology
  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

think? Original Column Let’s start with a confession. I’m confused about what to believe when it comes to United States (and global) economic growth, employment, and social inequality. I suspect I’m not alone. On the one hand, I become enthusiastic reading my email... View Details
Keywords: by James Heskett
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • 2009
  • Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details
Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search? - Companion Paper." Harvard Business School Working Paper, No. 09-092, February 2009.
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
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