Publications

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

Educators

March 2005
Teaching Note

Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)

By: Bharat N. Anand

Teaching Note to (9-704-444) and (9-704-443). View Details

Keywords: Media and Broadcasting Industry

March 2005
Case

Tribune Company: The PHONES Proposal

The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details

Keywords: Financial Instruments; Taxation; Investment; Media and Broadcasting Industry

April 2004 (Revised September 2006)
Teaching Note

XM Satellite Radio (A) and (B) TN

By: David B. Godes and Elie Ofek

Teaching Note to (9-504-009) and (9-504-065). View Details

Keywords: Media and Broadcasting Industry

January 1991
Teaching Note

Capital Cities/ABC, Inc: Spot Sales, Teaching Note

By: Frank V. Cespedes

Keywords: Media and Broadcasting Industry

May 1988
Case

Capital Cities/ABC, Inc: Spot Sales

By: Frank V. Cespedes

Keywords: Advertising; Strategy; Marketing; Media and Broadcasting Industry

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

December 1997 (Revised January 1998)
Case

STAR TV (F)

By: Michael Y. Yoshino and Cate Reavis

Keywords: Media and Broadcasting Industry

May 1994 (Revised September 1994)
Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

1998
Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann

Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

June 1990
Case

CBS vs. Andy Rooney

By: Joseph L. Badaracco Jr.

Keywords: Media and Broadcasting Industry

February 1977 (Revised May 1993)
Case

WJAC (B): Financing a Growing Organization

By: Regina E. Herzlinger

Keywords: Organizations; Finance; Media and Broadcasting Industry

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry

Educators

2024
Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons

Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details

Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media

Register to Read

November 7, 2017
Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John

With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details

Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media

Read Now

December 2016
Article

Social Network Utilization and the Impact of Academic Research in Marketing

By: Stav Rosenzweig, Amir Grinstein and Elie Ofek

The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details

Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona

Educators