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June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

January 2004 (Revised June 2004)
Case

Friendly Fire

By: Scott A. Snook, Leslie J. Freeman, L. Jeffrey Norwalk and Bridget Gurtler

On April 14, 1994, two U.S. Air Force F-15 fighters accidentally shot down two U.S. Army Black Hawk helicopters over Northern Iraq, killing all 26 peacekeepers onboard. Describes the initial investigation and response to this accident and raises questions about the... View Details

Keywords: Leadership Style; Management Skills; Behavior; Spoken Communication; United States; Iraq

14 Apr 2020
News

Begin with Trust

Teaching Interest

Overview

Matthew has served as a Teaching Fellow for Harvard Business School's first-year required-curriculum acounting course Financial Reporting and Control (FRC), and the second-year elective Business Analysis and Valuation (BAV), where he taught technical sections on... View Details

Keywords: Accounting; Finance; Valuation

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

company does not have a strong presence in the USA.” 3. ING. The Dutch bank converted its weakness (no retail branches in the U.S.) into a strength. Following a successful Canadian market test, ING gave its entrepreneurial general View Details

Keywords: by John Quelch

December 1, 2022
Article

Which Connections Really Help You Find a Job?

By: Iavor I. Bojinov, Karthik Rajkumar, Guillaume Saint-Jacques, Erik Brynjolfsson and Sinan Aral

Experiments involving 20 million people generated a surprising finding: moderately weak connects — and not strong connections — are the most useful in finding a new job. To be more specific, the ties that are most helpful for finding new jobs tend to be moderately... View Details

Keywords: Networks; Job Search

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June 2016
Case

Controversy over Executive Remuneration at BP

By: V.G. Narayanan and Ashley Hartman

In March 2016, BP disclosed that its chief executive officer, Bob Dudley, would receive a $19.6 million compensation package, a 20% increase in total compensation over the previous year. BP justified the amount, emphasizing that the company delivered strong results... View Details

Keywords: Executive Compensation

14 Oct 2013
News

Intelligent Redesign of Health Care

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details

Keywords: by Kristen Senz

July 1996
Background Note

The GM's Leadership Challenge: Building a Self-Renewing Institution

By: Christopher A. Bartlett and Ashish Nanda

Highlights the general manager's role in building a self-renewing organization. View Details

Keywords: Management Skills; Leadership Development; Managerial Roles; Management Teams; Organizational Structure

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November 2023
Case

Open Source Machine Learning at Google

By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett

Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details

Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

He wrote: “For Sale: Baby shoes, never worn.” In this vein, we were given a generous 20 words to introduce an essential part of our identity to our classmates. I wrote: 1919 the 19th amendment 1972 Title IX 1973 Roe v. Wade 2019 Here I... View Details

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

16 Jan 2024
Cold Call Podcast

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Keywords: Re: Frank Nagle; Information Technology

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

February 2009 (Revised July 2012)
Case

Jieliang Phone Home! (A)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria

At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details

Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China