Publications

Article

Enfranchisement of Service Workers

By: Leonard A. Schlesinger and James Heskett

Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details

Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States

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November 1990 (Revised June 1991)
Case

American Airlines (A): Strategy in the 1990s

By: Jay W. Lorsch and Gary W. Loveman

American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details

Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States

June 1990 (Revised August 1990)
Supplement

Sun Microsystems, Inc.--1987 (C)

By: Carliss Y. Baldwin

Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details

Keywords: Financing and Loans; Web Services Industry; Web Services Industry; Web Services Industry; United States

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Service Industry; Service Industry; United States

June 1989 (Revised May 1993)
Supplement

Rossin Greenberg Seronick & Hill, Inc. (C)

By: John A. Quelch

Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details

Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England

February 1988 (Revised August 2000)
Background Note

Note on the U.S. Freight Transportation Industry

By: Janice H. Hammond and John E. P. Morrison

Describes the major modes of domestic freight transportation (motor carrier, rail, air, water, and pipelines). Examines the characteristics of the transportation service that each mode provides and discusses changes in the industry that have resulted from recent... View Details

Keywords: Change; Governing Rules, Regulations, and Reforms; Industry Structures; Logistics; Service Operations; Transportation; United States

June 1987 (Revised May 1992)
Case

Carolina Power & Light Co.: Customer and Operating Services Group

By: Frank V. Cespedes

Keywords: Customer Relationship Management; Energy Industry; United States

March 1987 (Revised October 1993)
Case

Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

By: W. Earl Sasser

In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details

Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Service Industry; Service Industry; Boston

February 1987 (Revised August 1989)
Background Note

United States Trade Law

By: David B. Yoffie

Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details

Keywords: Trade; Machinery and Machining; Policy; Law Enforcement; Outcome or Result; Business and Government Relations; United States

1983
Other Unpublished Work

Services from Public Capital: The Outlook for Boston's Physical Infrastructure

By: Dutch Leonard, Arnold Howitt, Helen F. Ladd and Ann B. Weeks

Keywords: Capital; Infrastructure; Public Ownership; Urban Scope; Boston

December 1982 (Revised September 2015)
Case

Halloran Metals

By: Roy Shapiro

Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details

Keywords: Logistics; Business Strategy; Competitive Strategy; Business Cycles; Decision Choices and Conditions; Metals and Minerals; Supply Chain; Steel Industry; United States

February 1980
Case

Profiles of Selected U.S. Securities Firms in 1979

By: Michael E. Porter

Keywords: Investment Banking; Financial Services Industry; United States

April 1979 (Revised October 1983)
Case

U.S. Securities Industry in 1979

By: Michael E. Porter

Keywords: Competitive Strategy; Financial Services Industry; United States

April 1975 (Revised May 1993)
Case

New Hampshire-Vermont Hospitalization Service

By: Regina E. Herzlinger

Keywords: Health Industry; New Hampshire; Vermont