Publications

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Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, View Details

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

some other parts of the Group had not had an internal audit or compliance function at all. By comparison, at Enron or Siemens, for example, compliance and control functions... View Details

Keywords: by Dina Gerdeman

03 Jan 2007
First Look

First Look: January 3, 2007

"get unstuck" can put your career and personal life—as well as the healthy functioning of your team or organization—at risk. In Getting Unstuck, business psychologist View Details

Keywords: Sean Silverthorne

October 2018
Case

Booking.com

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details

Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry

Web

Help - Alumni

(SEPSA) Veterans' Certificate (VC) Visitor for Individual Studies (VIS) Where can I find contact information for sectionmates or classmates, or get a list of fellow alumni? Go to the HBS Alumni Directory to search for classmates by name,... View Details

22 Apr 2014
First Look

First Look: April 22

prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of kindness than did those who were assigned a View Details

Keywords: Sean Silverthorne

January 2024 (Revised February 2024)
Case

Data-Driven Denim: Financial Forecasting at Levi Strauss

By: Mark Egan

The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details

Keywords: Investor Relations; Forecasting; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Digital Transformation; Apparel and Accessories Industry; United States

01 Dec 2023
News

Thinking Ahead

find a product-market fit with Systole.” Keep Secrets from AI Generative AI’s capacity to transform business operations continues to be a hot topic, with a strong caveat in the form of threats to data security View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

10 Jan 2007
HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional... View Details

Keywords: by Garry Emmons; Service

06 May 2014
First Look

First Look: May 6

Sustainability companies. The boards of directors of High Sustainability companies are more likely to be formally responsible for sustainability, and top executive compensation incentives are more likely to be a View Details

Keywords: Sean Silverthorne

February 2023
Supplement

Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive

By: Linda A. Hill and Lydia Begag

norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC... View Details

Web

Finance Curriculum - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Finance I This course examines the role of finance in supporting the functional areas of a firm, View Details

January 2025
Case

Hebbia: Redefining Productivity for Knowledge Workers Using AI

By: Suraj Srinivasan and Minoshka Narayan

In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details

Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)

18 Aug 2009
First Look

First Look: August 18

experience and performance fails to find a consistent effect of diversity in experience on performance. The problem is that diversity in experience improves a team's information processing capacity View Details

Keywords: Martha Lagace

November 2024 (Revised January 2025)
Case

MiDAS: Automating Unemployment Benefits

By: Shikhar Ghosh and Shweta Bagai

In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details

Program

Senior Executive Leadership Program—China

peers who span functions, industries, and countries Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional... View Details

01 Dec 2023
News

Drop Everything, Read This

anything out there. —Alex Kruglov (MBA 2006) In Brain Energy: A Revolutionary Breakthrough in Understanding Mental Health—and Improving Treatment for Anxiety, Depression, OCD, PTSD, and More, Chris Palmer View Details

Keywords: Information; Information

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry