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Show Results For
- All HBS Web
(2,570)
- People (3)
- News (387)
- Research (1,883)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,251)
- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
- May 2025
- Case
'Net Zero in Action': Impact Investing at the McKnight Foundation
By: Lauren Cohen, Christina R. Wing and Sophia Pan
Elizabeth McGeveran, Vice President of Investments at the McKnight Foundation, reflected on how to effectively advance the organization’s net-zero strategy. The foundation had committed 10% of its endowment to building a portfolio of impact investments and was among... View Details
Keywords: Investment Fund; Philanthropy; Charitable Donations; Sustainability; Foundation; Impact Investing; ESG; Family Business; Forecasting and Prediction; Private Sector; Renewable Energy; Social Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Financial Strategy; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Accountability; Corporate Social Responsibility and Impact; Mission and Purpose; Private Ownership; Philanthropy and Charitable Giving; Social Issues; Sustainable Cities; Financial Services Industry; Minnesota; United States
- October 2019 (Revised February 2020)
- Case
Relevent and LaLiga: Bringing Spanish Soccer to America
By: Anita Elberse and David Moreno Vicente
“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details
Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry
Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
- Program
Managing Innovation
Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new... View Details
- February 2017 (Revised March 2017)
- Case
Link REIT
By: Siddharth Yog
Publicly listed in November 2005, Link REIT was the first real estate investment trust (REIT) in Hong Kong after the Hong Kong government decided to privatize a portfolio of community shopping malls, car parks, and fresh produce markets. Run by CEO George Hongchoy, the... View Details
Keywords: Hong Kong; REIT; Real Estate; Retail; Government; China; Housing; Public Company; Strategic Planning; Expansion; Public Equity; Real Estate Industry; Hong Kong; China
Yog, Siddharth. "Link REIT." Harvard Business School Case 217-056, February 2017. (Revised March 2017.)
- January 2017 (Revised March 2017)
- Case
Royal DSM: From Continuous Transformation to Organic Growth
By: William W. George, Carin-Isabel Knoop and Amram Migdal
Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s... View Details
Keywords: Organic Growth; Organizational Change; M＆A; Mergers And Acquisitions; Divestment; Business Ventures; Business Divisions; Business Growth and Maturation; Restructuring; Change; Change Management; Transformation; Transition; Engineering; Chemicals; Mining; Ethics; Values and Beliefs; Finance; Capital Markets; Financial Markets; Food; Globalization; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Health; Nutrition; History; Leadership; Leadership Development; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Ownership; Public Ownership; Performance; Strategy; Adaptation; Consolidation; Corporate Strategy; Value; Value Creation; Biotechnology Industry; Chemical Industry; Food and Beverage Industry; Mining Industry; Pharmaceutical Industry; Europe; Netherlands
George, William W., Carin-Isabel Knoop, and Amram Migdal. "Royal DSM: From Continuous Transformation to Organic Growth." Harvard Business School Case 317-063, January 2017. (Revised March 2017.)
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
An estimated 60 percent of retail gasoline customers return to the same gas station to refuel, without comparison shopping, according to a recent study. Driven by factors such as habit, brand loyalty, switching costs, and search (which... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time... View Details
Keywords: Sean Silverthorne
- Web
Marketing - Doctoral
Elisabeth C. Paulson Isamar Troncoso Jeremy Yang Shunyuan Zhang Artificial intelligence Julian De Freitas Jacqueline Ng Lane George Serafeim Isamar Troncoso Shunyuan Zhang Big data Alberto F. Cavallo Brands & View Details
Best-selling and New Cases by Ben Esty
Best-Selling Cases:
1) Eaton: Portfolio Transformation & Cost of... View Details
- March 2005
- Case
Henkel Iberica (A)
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details
Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
- February 2019 (Revised September 2019)
- Case
Amazon in Fashion
By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details
Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; ASOS; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Internet and the Web; Competitive Strategy; Fashion Industry; Retail Industry; Apparel and Accessories Industry
Wells, John R., Benjamin Weinstock, and Gabriel Ellsworth. "Amazon in Fashion." Harvard Business School Case 719-481, February 2019. (Revised September 2019.)
- September 2005 (Revised April 2010)
- Case
Scharffen Berger Chocolate Maker (A)
By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
Scharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics... View Details
Keywords: Production; Business Processes; Organizational Change and Adaptation; Performance Capacity; Quality; Expansion
Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Scharffen Berger Chocolate Maker (A)." Harvard Business School Case 606-043, September 2005. (Revised April 2010.)
- October 2002 (Revised June 2005)
- Case
McDonald's Corporation (Abridged)
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details
Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
Upton, David M. "McDonald's Corporation (Abridged)." Harvard Business School Case 603-041, October 2002. (Revised June 2005.)
- November 2001
- Case
Naming the Edsel (Condensed)
Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details
Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
ends? Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, got a behind-the-scenes look from Beckham’s team at how the organization considered an offer from Authentic Brands Management for a... View Details
- May 2021 (Revised September 2021)
- Case
Accounting for Bitcoin at Tesla
By: Charles C.Y. Wang and Siyu Zhang
On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company’s cash, and that it planned to accept payments in the cryptocurrency soon. These... View Details
Keywords: Bitcoin; Accounting; Currency; Communication Intention and Meaning; Strategy; Investment Portfolio; Emerging Markets; Risk and Uncertainty; Value Creation
Wang, Charles C.Y., and Siyu Zhang. "Accounting for Bitcoin at Tesla." Harvard Business School Case 121-074, May 2021. (Revised September 2021.)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- March 2024
- Case
Lyft 2023: Roads to Growth and Differentiation
By: Ranjay Gulati and Jeffrey Huizinga
Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry
Gulati, Ranjay, and Jeffrey Huizinga. "Lyft 2023: Roads to Growth and Differentiation." Harvard Business School Case 424-060, March 2024.
- September 2024 (Revised January 2025)
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)