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Show Results For
- All HBS Web
(1,667)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (756)
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at no cost to the taxpayer, an... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational Excellence in Retailing (COER)... View Details
- 2021
- Working Paper
The Health Costs of Cost-Sharing
By: Amitabh Chandra, Evan Flack and Ziad Obermeyer
We use the design of Medicare’s prescription drug benefit program to demonstrate three facts about the health consequences of cost-sharing. First, we show that an as-if-random increase of 33.6% in out-of-pocket price (11.0 percentage points (p.p.) change in... View Details
Chandra, Amitabh, Evan Flack, and Ziad Obermeyer. "The Health Costs of Cost-Sharing." NBER Working Paper Series, No. 28439, February 2021.
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
It's easy to deliver lousy service. Examples are too numerous to mention and let's not ruin the day, shall we? But imagine this: How about living in a world where companies treat you, as a customer, nicely and it benefits them as well as you? Such companies exist, says... View Details
Keywords: by Martha Lagace
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
inputs like barley and hops, and any programs they might be considering to source these feedstocks more sustainably or increase their use efficiency. Consumer Behavioral Change. Throughout the tour of sites... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details
Keywords: by Sean Silverthorne
- Student-Profile
Ximena Garcia-Rada
which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on issues related to View Details
- 2016
- Working Paper
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details
Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Service Industry
Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Working Paper. (Revised January 2016.)
- November 2009 (Revised March 2011)
- Case
New York Life and Immediate Annuities
By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry
Rotemberg, Julio J., and John T. Gourville. "New York Life and Immediate Annuities." Harvard Business School Case 510-040, November 2009. (Revised March 2011.)
- March 2009 (Revised June 2010)
- Case
Neck & Neck: Leveraging the Club Neck Information
Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details
Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry
Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070, March 2009. (Revised June 2010.)
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
(MBA 1975), president of Women’s World Banking; Rena Clark (MBA 1990), chair and COO of QVS, Inc.; Judith R. Haberkorn (111th AMP), retired president of consumer sales and service at Verizon; Andrea Caren Silbert (MBA 1992), founder and... View Details
- May 2022
- Article
Complex Disclosure
By: Ginger Zhe Jin, Michael Luca and Daniel Martin
We present evidence that unnecessarily complex disclosure can result from strategic incentives to shroud information. In our lab experiment, senders are required to report their private information truthfully, but can choose how complex to make their reports. We find... View Details
Keywords: Disclosure; Experiments; Naiveté; Overconfidence; Corporate Disclosure; Policy; Information; Complexity; Strategy; Consumer Behavior
Jin, Ginger Zhe, Michael Luca, and Daniel Martin. "Complex Disclosure." Management Science 68, no. 5 (May 2022): 3236–3261.
- 2018
- Working Paper
Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.
By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
real cold call, but rather an episode of HBS’s “Cold Call” podcast. The School is harnessing this fast-growing medium to disseminated faculty research and ideas and to engage many more people with the work and activities of the School. “Podcasts are approachable. They... View Details