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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • Article

    Ten Year Sunset Rule for Healthcare Regulation Is a Nonstarter and Discouragement to Post-COVID-19 Investment

    By: Regina E. Herzlinger and Eugene Schneller
    U.S. healthcare delivery has not benefitted from the same productivity growth as many other service industries, such as bricks and mortar retailing, a loss that has gravely diminished cost control and access. Regulatory capture, which creates barriers to venture... View Details
    Keywords: Health Care; COVID-19; Regulation; Health Care and Treatment; Health Pandemics; Governing Rules, Regulations, and Reforms; Investment
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    • June 2009 (Revised November 2010)
    • Case

    HTC Corp. in 2009

    By: David B. Yoffie and Renee Kim
    Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
    Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
    Related
    • 17 Apr 2007
    • First Look

    First Look: April 17, 2007

    who offer innovative products. Buyers who trust their current suppliers are less likely to seek information about the new product and they express less interest in purchasing it. Once the View Details
    Keywords: Martha Lagace
    • 05 Jul 2006
    • Working Paper Summaries

    Information Technology Ecosystem Health and Performance

    Keywords: by Marco Iansiti & Gregory L. Richards; Technology
    • September 2013
    • Teaching Note

    Gary Hirshberg and Stonyfield Farm

    By: Nancy F. Koehn and Nora N. Khan

    Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details

    Keywords: Development Stage Enterprises; Entrepreneurs; Experimentation; Management By Objective; Technology; Values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States
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    • May 1992 (Revised September 2019)
    • Case

    Richardson Sheffield

    By: Christopher A. Bartlett and Ashish Nanda
    The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to raise sales and earnings at more than 25% annually, even as the local industry was in steep... View Details
    Keywords: Human Resource Management; Human Resource Practices; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
    Related
    • September 1985
    • Case

    H.J. Heinz Co.: Plastic Bottle Ketchup (B)

    By: John A. Quelch
    The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
    Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
    Related
    • Research Summary

    Overview

    My research focuses on cross-boundary teaming within and between organizations and on how leaders enable the complex collaborations through which execution and innovation are accomplished in a dynamic environment. In one stream of my research, I study collaboration... View Details
    • 25 Sep 2018
    • First Look

    New Research and Ideas, September 25, 2018

    from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When View Details
    Keywords: Dina Gerdeman
    • October 2023 (Revised March 2024)
    • Case

    KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

    By: George Serafeim, Siko Sikochi and Namrata Arora
    The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
    Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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    • 04 Nov 2008
    • First Look

    First Look: November 4, 2008

    Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests,... View Details
    Keywords: Martha Lagace
    • April 2025
    • Case

    Lisa Su and AMD (A)

    By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
    This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
    Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
    Related
    • Research Summary

    Overview

    By: Rebecca M. Henderson
    My work focuses on two tightly related topics. I explore why purpose or mission driven firms might be significantly more productive and creative than their more conventional rivals, focusing particularly on the role of trust in building path dependent relational... View Details
    • May 2011 (Revised March 2012)
    • Case

    Nanda Home: Preparing for Life after Clocky

    By: Elie Ofek and Jill Avery
    Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
    Keywords: Brands and Branding; Management; Electronics Industry
    Related
    • February 2000 (Revised April 2003)
    • Case

    InSite Marketing Technology (A)

    By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
    Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
    Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
    Related
    • 23 May 2017
    • First Look

    First Look at New Ideas and Research: May 23, 2017

    substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive management across... View Details
    Keywords: Carmen Nobel
    • February 1997 (Revised January 2002)
    • Case

    Launching the BMW Z3 Roadster

    By: Robert J. Dolan and Susan M. Fournier
    James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
    Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
    Related
    • 15 Jul 2014
    • First Look

    First Look: July 15

    of investors―extracted from co-search patterns―in addressing long-standing benchmarking problems in finance. Publisher's link: http://ssrn.com/abstract=2171497 August 2013 Academy of Management Journal Exposed: Venture Capital, Competitor Ties, and Entrepreneurial... View Details
    Keywords: Carmen Nobel
    • 23 Jul 2001
    • Research & Ideas

    How the Giants of Enterprise Seized the Future

    out the Brownie. Price: $1.00. And easy to use. As the famous slogan of the product announced: "You push the button. We do the rest." It took time for Eastman himself to grasp the profit potential of democratizing photography.... View Details
    Keywords: by Richard S. Tedlow