Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (6,923) Arrow Down
Filter Results: (6,923) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (6,923)
    • People  (20)
    • News  (1,096)
    • Research  (4,881)
    • Events  (30)
    • Multimedia  (23)
  • Faculty Publications  (3,340)

Show Results For

  • All HBS Web  (6,923)
    • People  (20)
    • News  (1,096)
    • Research  (4,881)
    • Events  (30)
    • Multimedia  (23)
  • Faculty Publications  (3,340)
← Page 50 of 6,923 Results →
  • 28 Apr 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product... View Details
  • 01 Dec 2022
  • News

Built to Last

development and company values, like doing the right thing, attention to detail, and continuous improvement. “We’re building an organization to last for the long-term, and doing it in a way that allows workers to manage their lives with... View Details
Keywords: Julia Hanna; family business; leadershp; employee management; Machinery Manufacturing; Manufacturing
  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States
Citation
Educators
Purchase
Related
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised June 2025.)
  • May 2012 (Revised September 2012)
  • Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
Citation
Educators
Purchase
Related
Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)

    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

    • January 2006 (Revised October 2006)
    • Case

    Hewlett-Packard: The Flight of the Kittyhawk (A)

    By: Clayton M. Christensen
    Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such... View Details
    Keywords: Management; Information Infrastructure; Innovation and Management; Product Development; Computer Industry; United States
    Citation
    Educators
    Purchase
    Related
    Christensen, Clayton M. "Hewlett-Packard: The Flight of the Kittyhawk (A)." Harvard Business School Case 606-088, January 2006. (Revised October 2006.)
    • Profile

    Omowale Casselle

    expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner... View Details
    Keywords: Consumer Products; Consumer Products
    • October 2015 (Revised October 2016)
    • Case

    Paez

    By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
    Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
    Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain
    Citation
    Educators
    Purchase
    Related
    Avery, Jill, Maria Fernanda Miguel, and Laura Urdapilleta. "Paez." Harvard Business School Case 316-085, October 2015. (Revised October 2016.)
    • October 2019 (Revised January 2020)
    • Case

    Dulcie Madden (A)—Growth or Exit?

    By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
    This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details
    Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Equity; Cash Flow; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure; Apparel and Accessories Industry; Technology Industry; United States
    Citation
    Educators
    Purchase
    Related
    Ghosh, Shikhar, Christopher Payton, and Shweta Bagai. "Dulcie Madden (A)—Growth or Exit?" Harvard Business School Case 820-052, October 2019. (Revised January 2020.)
    • 19 Aug 2021
    • Op-Ed

    Don't Ignore Your Employees' Misery—TAKE Control

    employees’ dismay. If nothing else, the pandemic has taught us that one-size-fits-all approaches can be extremely counterproductive. In fact, numerous surveys and news articles suggest that employees have been just as productive working... View Details
    Keywords: by Hise O. Gibson and MaShon Wilson
    • January 2022 (Revised September 2022)
    • Teaching Note

    White Claw: Defending Market Share as Competition Encroaches

    By: Jill Avery
    Teaching Note for HBS Case No. 521-073. View Details
    Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States; North America
    Citation
    Purchase
    Related
    Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Teaching Note 522-064, January 2022. (Revised September 2022.)
    • February 2017
    • Teaching Note

    Paez

    By: Jill Avery
    Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy category that suddenly woke up when TOMS, a U.S. company, appropriated the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause.... View Details
    Keywords: Brand Management; Brand Positioning; Competitive Positioning; Competitive Strategy; Retailing; Go To Market Strategy; Marketing; Brands and Branding; Marketing Strategy; Retail Industry; Fashion Industry; Argentina; Latin America; South America; Europe
    Citation
    Purchase
    Related
    Avery, Jill. "Paez." Harvard Business School Teaching Note 517-092, February 2017.
    • August 2019 (Revised March 2023)
    • Case

    Rand Fishkin at Moz (A)

    By: Thomas R. Eisenmann
    In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
    Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
    Citation
    Educators
    Purchase
    Related
    Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
    • Third Quarter 2018
    • Article

    Why and How Investors Use ESG Information: Evidence from a Global Survey

    By: Amir Amel-Zadeh and George Serafeim
    Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to... View Details
    Keywords: ESG; ESG (Environmental, Social, Governance) Performance; Sustainability; Investment Management; Investment Strategy; Metrics; Standard Setting; Accounting Standards; Finance; Investment; Information; Environmental Sustainability; Governance; Performance Effectiveness; Strategy
    Citation
    SSRN
    Find at Harvard
    Related
    Amel-Zadeh, Amir, and George Serafeim. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Financial Analysts Journal 74, no. 3 (Third Quarter 2018): 87–103.
    • November 2019 (Revised June 2020)
    • Case

    Shiseido Acquires Drunk Elephant

    By: Jill Avery
    On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
    Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Consumer Products Industry; Consumer Products Industry; United States; Japan
    Citation
    Educators
    Purchase
    Related
    Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
    • December 1997
    • Case

    Wriston Manufacturing Corporation

    By: Janice H. Hammond
    Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
    Keywords: Decision Choices and Conditions; Cost Management; Business or Company Management; Production; Performance Efficiency; Auto Industry
    Citation
    Educators
    Purchase
    Related
    Hammond, Janice H. "Wriston Manufacturing Corporation." Harvard Business School Case 698-049, December 1997.
    • 25 Jun 2024
    • News

    On the Move: Alexis DePree (MBA 2007)

    When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment.... View Details
    Keywords: retail; customer service; supply chain management; career experience; Retail Trade
    • August 2017 (Revised September 2022)
    • Case

    Fuyao Glass America: Sourcing Decision

    By: Willy Shih
    In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced... View Details
    Keywords: Supply Chains; Globalization Of Supply Chain; Manufacturing Footprint; Manufacturing; Manufacturing Strategy; Global Strategy; Supply Chain; Globalization; Supply Chain Management; Production; Logistics; Strategy; Auto Industry; Manufacturing Industry; United States; China
    Citation
    Educators
    Purchase
    Related
    Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Case 618-007, August 2017. (Revised September 2022.)
    • April 1990 (Revised October 1992)
    • Case

    Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)

    A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a "Key Introduction" for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall... View Details
    Keywords: Safety; Risk Management; Ethics; Product Marketing; Consumer Products Industry
    Citation
    Educators
    Purchase
    Related
    Smith, N. Craig. "Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)." Harvard Business School Case 590-099, April 1990. (Revised October 1992.)
    • January 2020 (Revised April 2020)
    • Teaching Note

    Brandless: Disrupting Consumer Packaged Goods

    By: Jill Avery
    Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
    Keywords: Brand; Brand Management; DTC; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands and Branding; Marketing; Marketing Strategy; Business Startups; Disruption; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
    Citation
    Purchase
    Related
    Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Teaching Note 520-058, January 2020. (Revised April 2020.)
    • ←
    • 50
    • 51
    • …
    • 346
    • 347
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.