Publications

Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers View Details

2019
Working Paper

Relative Performance Transparency: Effects on Sustainable Choices

By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng

We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability... View Details

Keywords: Relative Performance Tranparency; Process Transparency; Customer Transparency; Levels; Changes; Reflectiveness; Self-serving Attribution Biases; Sustainability; Consumer Choice

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February 2020
Article

Tales of Two Motives: Disclosure and Concealment

By: Leslie John, Michael L. Slepian and Diana Tamir

We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such... View Details

Keywords: Disclosure; Privacy; Information; Motivation and Incentives

Find at Harvard

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July 2012 (Revised July 2012)
Case

The Madera Ranch and Water Bank

By: Andre F. Perold and Geoffrey Bernstein

The protagonist is trying to decide whether to purchase and develop an aquifer lying beneath rural land near Fresno, California. The project could fill a void for local farmers as well as surrounding municipalities and a variety of other customers throughout... View Details

Keywords: Investment; Assets; Decision Making; Agriculture and Agribusiness Industry; California

05 Mar 2015
Video

EiR Janet Kraus, founder and CEO, Peach

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

07 Nov 2023
News

Love and Money

four money languages are where money means success, security, affection, and acceptance. For example, if a couple is going to buy a car, one person in the couple wants to buy a Porsche View Details

February 2002 (Revised April 2002)
Case

Chengwei Ventures and the hdt* Investment

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details

Keywords: Venture Capital; Mergers and Acquisitions; Customer Relationship Management; Sovereign Finance; Management Analysis, Tools, and Techniques; Entrepreneurship; Internet and the Web; Applications and Software; Markets; Business Model; Financial Services Industry; China

September 1998 (Revised March 1999)
Case

Sun Microsystems and the N-tier Architecture

By: Richard L. Nolan and Kelley Porter

Sun Microsystems is a pioneer in networking computing. Sun's servers maintain a large market share and are considered highly scaleable. The case describes the n-tier architecture for building and managing large networks in which thousands of workers and customers are... View Details

Keywords: Information Infrastructure; Information Technology; Technological Innovation; Business Strategy; Innovation Strategy; Information Technology Industry

08 Jun 2016
Blog Post

Meet The Aerospace and Aviation Club

professional insights, personal stories, and advice for students considering entering these fields. During the 2015-2016 academic year, we hosted NASA astronaut Terry Virts, Turkish Airlines CEO Temel Kotil,... View Details

Keywords: Manufacturing

June 2023
Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

difficult to understand and implement. We introduce the 4 Minds framework as a practical tool for understanding and applying the science of decision-making in the marketplace. We synthesize previous research... View Details

Keywords: Carmen Nobel

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Entertainment and Recreation Industry; Entertainment and Recreation Industry

January 2014 (Revised May 2014)
Case

Tech Mahindra and the Acquisition of Satyam Computers (A)

By: Srikant M. Datar, Anjali Raina and Namrata Arora

Set in 2008, the case details Tech Mahindra, an information technology (IT) company within the Mahindra Group, an Indian multi-industry company with a diverse stable of businesses including automotives, farm equipment, and financial services, and its decision to... View Details

Keywords: Acquisition; Corporate Governance; Computer Industry; India

October 2022
Background Note

Note on Cyberattacks and Regulatory Regimes

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

Describes common types of cyberattacks on enterprises and their costs, as well as the fragmentary regulatory regimes through which U.S. states and regulatory agencies at the start of 2021 attempted to encourage disclosure of cyberattacks and to pursue enforcement... View Details

Keywords: Regulations; Regulatory Agencies; Cyberattacks; Governance; Corporate Disclosure; Cybersecurity; Information Industry; Information Technology Industry; Health Industry; Financial Services Industry; United States

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

December 2007 (Revised June 2009)
Background Note

Identifying and Exploiting the Right Entrepreneurial Opportunity...For You

By: Howard H. Stevenson and Shirley Spence

This note provides an analytical framework for assessing potential opportunities in the context of an entrepreneur's life. The framework has two parts -- a business analysis and a personal analysis -- each comprised of a set of yes/no questions for critical assessment... View Details

Keywords: Entrepreneurship; Opportunities