Publications

2009
Book

Too Big to Save?: How to Fix the U.S. Financial System

By: Robert C. Pozen

Too Big To Save? provides a comprehensive review of the financial crisis, explaining not only the factors causing the crisis but also evaluating the government responses to date and suggesting practical reforms for the future. View Details

Keywords: Financial Crisis; Governing Rules, Regulations, and Reforms; Government and Politics; United States

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16 Jul 2020
News

Aid for US economy is expiring – at just the wrong moment

April 2004 (Revised May 2017)
Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details

Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain

May 1981 (Revised May 1989)
Case

Congoleum Corp.

Describes the development and terms of the largest leveraged buyout up to the date of the case. The main problem is to value the positions of the various participants: lenders, equity holders, investment bankers, and management. View Details

Keywords: Negotiation; Leveraged Buyouts

October 1990 (Revised May 1994)
Case

Confederated Pulp & Paper

By: David E. Bell

A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter. View Details

Keywords: History; Supply Chain Management; Spending; Forecasting and Prediction; Economic Growth; Information Management; Pulp and Paper Industry

12 Feb 2016
News

Online dating? Swipe left

20 Aug 2010
News

Bashing Beijing Will Not Help Our Trade Deficit

04 Dec 2007
First Look

First Look: December 4, 2007

identities, specifically previously enacted ones, constitute potent incentives for inducing efforts or actions. People Are Experience Goods: Improving Online Dating with Virtual Dates Authors:Jeana H. Frost,... View Details

Keywords: Martha Lagace

October 2022
Supplement

Henkel: Building a Winning Culture (C)

By: Robert L. Simons and Carolyn Deller

This three-page case is the second update to Henkel: Building a Winning Culture (A). In this supplement, dated 2015, managers discuss the problems that are emerging with the company’s performance management system and offer several potential solutions that students can... View Details

Keywords: Management Analysis, Tools, and Techniques; Problems and Challenges

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

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March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

July 2021
Case

'Why I Blew the Whistle': Mauro Botta v. PwC

By: Aiyesha Dey, Jonas Heese and Sarah Mehta

Set in April 2021, this case tells the story of Mauro Botta, a senior manager at PricewaterhouseCoopers (PwC). In 2016, Botta filed a whistleblower claim with the U.S. Securities and Exchange Commission, alleging that PwC had failed to fulfill its obligations to remain... View Details

Keywords: Accounting Audits; Financial Reporting; Financial Statements; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Governance; Corporate Governance; Accounting Industry; United States; California; San Jose

04 May 2015
News

At pitch contests, much ventured and little gained

April 1998 (Revised November 1999)
Case

Linda Jacober

By: Hugo Uyterhoeven

Linda Jacober is parachuted into a new venture, Mac Direct. Did she inherit the strategic plan of a lifetime or did she board a kamikaze plane? What organizational challenges did she encounter upon her arrival? How well has she done to date and what advice would one... View Details

Keywords: Strategy; Opportunities; Change Management; Leadership Style; Problems and Challenges