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- All HBS Web (159)
- Faculty Publications (74)
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- October 2019
- Supplement
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Food and Beverage Industry; Food and Beverage Industry
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
- March 2019
- Supplement
KITEA (E): IKEA's Opening Day
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA... View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
- 2010
- Working Paper
Agency Revisited
By: Ramon Casadesus-Masanell and Daniel F. Spulber
The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details
Casadesus-Masanell, Ramon, and Daniel F. Spulber. "Agency Revisited." Harvard Business School Working Paper, No. 10-082, March 2010.
- Research Summary
Competing business models
Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
- February 2008
- Article
Bandwidth Allocation in Peer-to-Peer File Sharing Networks
By: Albert Creus Mir, Ramon Casadesus-Masanell and Andres Hervas-Drane
We present a model of bandwidth allocation in a stylized peer-to-peer file sharing network. Given an arbitrary population of peers composed of sharers and freeriders, where all peers interconnect to maximize their allocated bandwidth, we derive the expected bandwidth... View Details
Creus Mir, Albert, Ramon Casadesus-Masanell, and Andres Hervas-Drane. "Bandwidth Allocation in Peer-to-Peer File Sharing Networks." Computer Communications 31, no. 2 (February 2008): 257–265.
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- 2007
- Working Paper
Bandwidth Allocation in Peer-to-Peer Filesharing Networks
By: Albert Creus-Mir, Ramon Casadesus-Masanell and Andres Hervas-Drane
We present a model of bandwidth allocation in a stylized peer-to-peer file sharing network with s peers (sharers) who share files and download from each other and f peers (freeriders) who download from sharers but do not contribute files. Assuming that upload bandwidth... View Details
- March 2019
- Supplement
KITEA (C): A Surprise Delay
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not... View Details
Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
- Teaching Interest
MBA Elective Curriculum-- Competing Through Business Models
The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details
- 19 Jun 2012
- First Look
First Look: June 19
making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from... View Details
Keywords: Sean Silverthorne
- January 2015
- Article
Competing with Privacy
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before deciding which firm to patronize and how much information... View Details
Keywords: Information Acquisition; Information Disclosure; Online Privacy; Privacy Regulation; Information; Rights; Internet and the Web; Competition; Internet and the Web; Corporate Disclosure; Ethics; Knowledge Acquisition
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing with Privacy." Management Science 61, no. 1 (January 2015): 229–246.
- March 2015
- Article
Business Model Evaluation: Quantifying Walmart's Sources of Advantage
By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details
Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé. "Business Model Evaluation: Quantifying Walmart's Sources of Advantage." Strategic Entrepreneurship Journal 9, no. 1 (March 2015): 12–33.
- July 2003
- Article
Probabilistic Representation of Complexity
By: Nabil I Al-Najjar, Ramon Casadesus-Masanell and Emre Ozdenoren
We study individuals' behavior in an environment that is deterministic, but too complex to permit tractable deterministic representation. Under mild conditions, behavior is represented by a unique probabilistic model in which the agent's inability to think through all... View Details
Al-Najjar, Nabil I., Ramon Casadesus-Masanell, and Emre Ozdenoren. "Probabilistic Representation of Complexity." Journal of Economic Theory 111, no. 1 (July 2003): 49–87.
- 19 Jul 2011
- First Look
First Look: July 19
claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater... View Details
Keywords: Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
(1990) and Petersen-Rajan (1995) models of information acquisition in credit markets. Download the paper: http://www.hbs.edu/research/pdf/10-077.pdf Strategies to Fight Ad-sponsored Rivals Authors: Ramon... View Details
Keywords: Martha Lagace
- 06 Apr 2010
- First Look
First Look: April 6
highlight the paradox that managed globalization has been a force for liberalization. Strategies to Fight Ad-sponsored Rivals Authors: Ramon Casadesus-Masanell and Feng Zhu... View Details
Keywords: Martha Lagace
- January 2014 (Revised April 2025)
- Supplement
The PGA Tour (D)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (D)." Harvard Business School Supplement 714-445, January 2014. (Revised April 2025.)
- 13 Oct 2010
- First Look
First Look: October 13, 2010
this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers... View Details
Keywords: Sean Silverthorne
- 22 Nov 2011
- First Look
First Look: November 22
PublicationsCompeting through Business Models Authors:Ramon Casadesus-Masanell and Joan E. Ricart Publication:In Handbook of Research on Competitive Strategy, edited by... View Details
Keywords: Sean Silverthorne