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  • All HBS Web  (5,141)
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  • June 2018
  • Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
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Foley, C. Fritz, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Teaching Note 218-140, June 2018.
  • Article

Raiffa Transformed the Field of Negotiation—and Me

By: Max Bazerman
Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and he transformed my career. This brief article provides a recollection of how Howard revolutionized the field of negotiation and how those insights are now affecting... View Details
Keywords: Negotiation; Decision Making; Analysis; Game Theory; Personal Development and Career
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Bazerman, Max. "Raiffa Transformed the Field of Negotiation—and Me." Negotiation and Conflict Management Research 11, no. 3 (August 2018): 259–261.
  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • 11 Jul 2018
  • Cold Call Podcast

The Transformation of Microsoft

Keywords: Re: C. Fritz Foley; Information Technology
  • June 2025
  • Supplement

Transforming a Titan (B)

By: George Serafeim and Lena Duchene
After a global search the board appoints Marcel Cobuz—ex-LafargeHolcim executive with deep innovation experience—as TITAN’s first non-family CEO. Cobuz co-creates a four-pillar roadmap: sharpen the core cement portfolio, accelerate low-carbon products and aggregates,... View Details
Keywords: CEO Succession; CEO Role; Family Business; AI and Machine Learning; Green Technology; Multinational Firms and Management; Selection and Staffing; Collaborative Innovation and Invention; Leadership; Strategic Planning; Business Strategy
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Serafeim, George, and Lena Duchene. "Transforming a Titan (B)." Harvard Business School Supplement 125-122, June 2025.
  • June 2016
  • Teaching Plan

The Transformation of Mudo

By: Anthony J. Mayo
Keywords: Organizational Change and Adaptation; Leadership; Family Business
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Mayo, Anthony J. "The Transformation of Mudo." Harvard Business School Teaching Plan 416-065, June 2016.
  • June 2025
  • Supplement

Transforming a Titan (C)

By: George Serafeim and Lena Duchene
Three years in his tenure as CEO, Cobuz must decide whether to launch a more than €500 million carbon-capture-and-storage facility. The project—Europe’s largest planned CCS installation—would cut almost 20% of group emissions and unlock a €234 million EU Innovation... View Details
Keywords: CEO; Family; Environmental Regulation; Environmental Sustainability; Green Technology; Leadership; Infrastructure; Business and Government Relations; Risk and Uncertainty; Europe; European Union; Greece
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Serafeim, George, and Lena Duchene. "Transforming a Titan (C)." Harvard Business School Supplement 125-123, June 2025.
  • March 2020
  • Module Note

Business Model Transformation in the Platform Age

By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
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Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
  • April 2021
  • Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
  • Teaching Interest

Transforming Customer Experiences - Executive Education

By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading... View Details
Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
  • March 2022 (Revised April 2022)
  • Case

Newsweek: Leading a Transformation

By: Lynda M. Applegate
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Applegate, Lynda M. "Newsweek: Leading a Transformation." Harvard Business School Case 822-096, March 2022. (Revised April 2022.)
  • March 2021
  • Teaching Note

Transformation at Citizens Bank

By: Mark Egan
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Egan, Mark. "Transformation at Citizens Bank." Harvard Business School Teaching Note 221-079, March 2021.
  • September 2017
  • Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040. View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
  • January 2017 (Revised October 2018)
  • Case

Novartis: A Transformative Deal

By: David Collis and Ashley Hartman
When Joe Jimenez became CEO of Swiss-based Novartis in 2010, replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and... View Details
Keywords: Novartis; GlaxoSmithKline; Asset Swap; Acquisitions; Divestiture; Strategy Alignment; Pharmaceuticals; Strategy; Business Strategy; Corporate Strategy; Diversification; Consolidation; Mergers and Acquisitions; Pharmaceutical Industry
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Collis, David, and Ashley Hartman. "Novartis: A Transformative Deal." Harvard Business School Case 717-453, January 2017. (Revised October 2018.)
  • December 2014
  • Case

Private Equity Transforming TDC

By: Josh Lerner
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Lerner, Josh. "Private Equity Transforming TDC." Harvard Business School Case 815-084, December 2014.
  • November 2008 (Revised March 2018)
  • Case

Transformation of COFCO in a Changing Environment

By: Ray A. Goldberg and Kefei Yang
China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was... View Details
Keywords: Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China
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Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.)
  • February 2020 (Revised January 2021)
  • Case

Transformation at Citizens Bank

By: Mark Egan
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Egan, Mark. "Transformation at Citizens Bank." Harvard Business School Case 220-058, February 2020. (Revised January 2021.)
  • March 2014
  • Supplement

Transforming Tommy Hilfiger (B)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe
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Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (B)." Harvard Business School Supplement 714-452, March 2014.
  • March 2014
  • Case

Transforming Tommy Hilfiger (A)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe
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Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (A)." Harvard Business School Case 714-451, March 2014.
  • March 2006 (Revised February 2017)
  • Case

Rwanda: National Economic Transformation

By: Michael E. Porter, Kaia Miller, Michael McCreless, Kjell Carlsson, Jem Hudson and Haviland Sheldahl-Thomason
Set in the year 2004, when Rwanda commemorated the 10th anniversary of a genocide that had claimed the lives of over 10% of its population. Focuses on the formulation of an economic strategy to rebuild the economy and its institutions after the devastation. Rwanda, one... View Details
Keywords: Crime and Corruption; Developing Countries and Economies; Policy; Government Administration; Crisis Management; Strategy; Rwanda
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Porter, Michael E., Kaia Miller, Michael McCreless, Kjell Carlsson, Jem Hudson, and Haviland Sheldahl-Thomason. "Rwanda: National Economic Transformation." Harvard Business School Case 706-491, March 2006. (Revised February 2017.)
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