Publications

Teaching Interest

FIELD 2 (Jakarta, Indonesia)

By: Jeffrey F. Rayport

Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act like leaders, translating their ideas into practice.

As a complement to the case method, the field method... View Details

2018
Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian

When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details

Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry

SSRN

01 Jun 2016
News

@Soldiers Field

Photo courtesy of BollyX Photo courtesy of BollyX (click to open in new tab) BollyX cofounder Minal Mehta (MBA 2011) led members of the HBS community in a high-intensity, Bollywood-inspired cardio workout. The dance-fitness program, which won last year’s New Venture... View Details

25 Jan 2017
Working Paper Summaries

The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment

Keywords: by Doug J. Chung and Das Narayandas

11 Apr 2016
Video

HBS Immersive Field Courses (IFCs)

Article

The Mixed Effects of Online Diversity Training

By: Edward H. Chang, Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth and Adam M. Grant

We present results from a large (n = 3,016) field experiment at a global organization testing whether a brief science-based online diversity training can change attitudes and behaviors toward women in the workplace. Our preregistered field experiment included an... View Details

Keywords: Diversity Training; Bias; Field Experiment; Training; Gender; Race; Prejudice and Bias

June 2022
Article

Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation and selection of novel projects lies at the heart of scientific and technological innovation, and yet there are persistent concerns about bias, such as conservatism. This paper investigates the role that the format of evaluation, specifically information... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Information Sharing; Negativity Bias; Projects; Innovation and Invention; Information; Knowledge Sharing

November–December 2020
Article

Lifting the Veil: The Benefits of Cost Transparency

By: Bhavya Mohan, Ryan W. Buell and Leslie K. John

Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details

Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior

SSRN

2024
Working Paper

The Narrative AI Advantage? A Field Experiment on Generative AI-Augmented Evaluations of Early-Stage Innovations

By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang

The rise of generative artificial intelligence (AI) is transforming creative problem-solving, necessitating new approaches for evaluating innovative solutions. This study explores how human-AI collaboration can enhance early-stage evaluations, focusing on the interplay... View Details

Keywords: Large Language Models; AI and Machine Learning; Innovation and Invention; Decision Making

01 Dec 2016
News

@Soldiers Field

(photo by Neal Hamberg) (photo by Neal Hamberg) Blue skies and sunshine welcomed over 2,000 alumni and guests to fall reunions, where the many offerings included a case discussion of “Wynton Marsalis & Jazz at Lincoln Center” with Professor Rohit Deshpandé, a tour of... View Details

December 2019
Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry

01 Mar 2015
News

@Soldiers Field

turnaround. Hilfiger also shared the story of his first company, which went bankrupt in 1977—an experience he referred to as “my MBA.” Some 500 members of the HBS community attended a candlelight vigil on Spangler Lawn organized by the... View Details

2016
Working Paper

The Effect of Financial Performance Measurement on Customer Satisfaction: A Field Experiment in China

By: Daniel A. Brown

2017
Other Unpublished Work

Show or Tell?: Behavioral Inventory Response to an East African Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it continues to expand and evolve each year. To learn more about FIELD we... View Details

Research Summary

Overview

By: Eva Ascarza

Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details

27 Mar 2014
Video

How Do People Experience You

Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson

Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details

Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior