Publications

13 May 2022
Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

by companies themselves, Campbell says. If executives or board members are concerned about company culture, external or internal employee communications may expose potential issues. “There could be all kinds of internal platforms where... View Details

Keywords: by Michael Blanding; Technology

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

technology." The book provides a quick overview of the social technology that helps global corporate communication mimic personal conversation: internal blogs (in which leaders share their thoughts and employees have a chance to comment),... View Details

Keywords: by Carmen Nobel

08 Jul 2008
First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details

Keywords: Martha Lagace

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

Summer 2018
Book Review

Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age

By: William A. Sahlman

Leslie Berlin's book Troublemakers, is an engaging and insightful people-first exploration of the roots of Silicon Valley, from the late 1960s to the early 1980s. Berlin portrays seven individuals who played important roles at critical junctures in the... View Details

Keywords: Silicon Valley; Technological Innovation; Disruptive Innovation; History; California

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30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

the fact that in 2009, a new law had widely expanded the use of electronic health systems, by early 2020, just 38 percent of patients had logged into a secure online health portal. And communities of color... View Details

Keywords: by Ben Rand; Health

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

November 2021 (Revised January 2022)
Case

Scott Tucker (A): Race to the Top

By: Aiyesha Dey and Amram Migdal

The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details

Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

response is predominantly awe at the magnitude of what Tate has been able to pull off” It also created the Magic Tate Ball and a dozen other apps and online games to tie-in with exhibitions, available on iTunes and Android stores for free... View Details

Keywords: by Michael Blanding; Education

16 Nov 2017
Cold Call Podcast

Language and Globalization: The Mandate to Speak English at Rakuten

Keywords: Re: Tsedal Neeley; Retail; Electronics

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

30 Jan 2018
First Look

January 30, 2018

Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also... View Details

Keywords: Sean Silverthorne

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

managers, according to Marc Sniukas, should "set the context; guide the process ; clearly communicate reasons ; shield creative teams ; appreciate distinctiveness in people and their thinking; and welcome change." As Dan Hoch... View Details

Keywords: by Jim Heskett

October 1999 (Revised March 2000)
Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott

In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details

Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

anyone. As part of the open source ethos, it is expected that people or companies who use open source code will “give back” to the community in the form of code improvements and enhancements. And that presents an interesting dilemma for... View Details

Keywords: by Kristen Senz; Computer

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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