Publications
Publications
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(692)
- Faculty Publications (199)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
- December 2018 (Revised July 2023)
- Case
Instituto Dara: Breaking the Cycle of Poverty and Illness at Scale
By: Julie Battilana, Marissa Kimsey, Priscilla Zogbi and Johanna Mair
Dr. Vera Cordeiro founded the NGO Instituto Dara in 1991 to help poor families break the cycle of poverty and illness in Brazil. She and her team of employees and volunteers developed a holistic methodology to address the multidimensional sources of poverty based on... View Details
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
- May 2018
- Article
Using Online Prices for Measuring Real Consumption Across Countries
By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
- 2018
- Chapter
Creativity and the Labor of Love
BOOK ABSTRACT: This book provides an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society. The authors are the 24 psychological scientists who are... View Details
Keywords: Creativity
- March 2018
- Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details
- February 2018 (Revised August 2019)
- Case
The Rise Fund: TPG Bets Big on Impact
By: Vikram S. Gandhi, Caitlin Reimers Brumme and Sarah Mehta
It is March 2017, and TPG, a global alternative investment firm with $74 billion assets under management, has recently launched its inaugural impact-investing fund—the $2 billion Rise Fund. In an effort to “take the religion out of impact investing,” Maya Chorengel,... View Details
- January 2018
- Technical Note
Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations
By: V. Kasturi Rangan and Tricia Gregg
Unlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS Technical Note written for students of the HBS MBA course Business at the Base of the Pyramid (BBOP), offers readers pragmatic perspectives on how the... View Details
- January 2018 (Revised August 2020)
- Background Note
Continuous Software Development: Agile's Successor
By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull
In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details
Keywords: Continuous Improvement; Continuous Development; Continuous Delivery; Continuous Integration; Product Development Processes; Computer Programming; Agile; Waterfall; Software Applications; Software Engineering; Applications and Software; Information Technology; Technological Innovation; Product Development; Customer Focus and Relationships; Entrepreneurship; Organizational Change and Adaptation; Organizational Structure; Quality; Product Marketing; Product; Infrastructure; Information Infrastructure; Computer Industry; Technology Industry; Information Technology Industry; Web Services Industry; Massachusetts; Boston
- 2018
- Chapter
Organizational Remedies for Discrimination
By: R. Ely and A. Feldberg
Laws now exist to protect employees from blatant forms of discrimination in hiring and promotion, but workplace discrimination persists in latent forms. These “second-generation” forms of bias arise in workplace structures, practices, and patterns of interaction that... View Details
- December 2017 (Revised November 2018)
- Case
Tesla: Financing Growth
By: Stuart C. Gilson and Sarah L. Abbott
The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details
- 2017
- Book
Entering StartUpLand: An Essential Guide to Finding the Right Job
Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details
- October 2017
- Article
The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated
By: Katherine Baldiga Coffman, Lucas C. Coffman and Keith M. Marzilli Ericson
We demonstrate that widely used measures of anti-gay sentiment and the size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard... View Details
- 2017
- Working Paper
Learning by Doing: The Value of Experience and the Origins of Skill for Mutual Fund Managers
By: Elisabeth Kempf, Alberto Manconi and Oliver Spalt
Learning by doing matters for professional investors. We develop a new methodology to show that mutual fund managers outperform in industries where they have obtained experience on the job. The key to our identification strategy is that we look "inside" funds and... View Details
- 2017
- Book
Geography, Location, and Strategy
By: Juan Alcácer, Bruce Kogut, Catherine Thomas and Bernard Yin Yeung
Changes in both technology and global political economy have vastly accelerated the pace of globalization in the last 40 years, eroding barriers that limited firms' geographic scope and unleashing a seemingly unlimited set of new threats, challenges, and opportunities... View Details
- 2017
- Article
Making Transparency Transparent: The Evolution of Observation in Management Theory
By: Ethan Bernstein
Observation is key to management scholarship and practice. Yet a holistic view of its role in management has been elusive, in part due to shifting terminology. The current popularity of the term “transparency” provides the occasion for a thorough review, which finds... View Details
Keywords: Transparency; Privacy; Observation; Tracking; Monitoring; Surveillance; Learning; Control; Disclosure; Process Visibility; Organizations; Theory; Information Technology; Relationships; Measurement and Metrics; Management Practices and Processes; Leadership; Law; Knowledge; Human Resources; Communication
- 2016
- Working Paper
Historical Change and the Competitive Advantage of Firms: Explicating the 'Dynamics' in the Dynamic Capabilities Framework
By: Geoffrey Jones and R. Daniel Wadhwani
This working paper aims to deepen the scholarly dialogue between strategy and history. It does so by examining how historical models of change can contribute to theory and research on the competitive advantage of firms during periods of rapid innovation. Focusing on... View Details
- 2016
- Working Paper
Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard
By: Geoffrey Jones and Ben Gettinger
This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North... View Details
- September 2016 (Revised February 2017)
- Case
MyTime
By: Juliane Begenau and Robin Greenwood
Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the... View Details
- Article
Distance and Political Boundaries: Estimating Border Effects under Inequality Constraints
By: Fernando Borraz, Alberto Cavallo, Roberto Rigobon and Leandro Zipitria
The border effects literature finds that political boundaries have a large impact on relative prices across locations. In this paper we show that the standard empirical specification suffers from selection bias, and propose a new methodology based on binned-quantile... View Details