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  • All HBS Web  (5,634)
    • People  (24)
    • News  (1,693)
    • Research  (2,621)
    • Events  (46)
    • Multimedia  (69)
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Show Results For

  • All HBS Web  (5,634)
    • People  (24)
    • News  (1,693)
    • Research  (2,621)
    • Events  (46)
    • Multimedia  (69)
  • Faculty Publications  (1,680)
← Page 5 of 5,634 Results →
  • June 2024
  • Article

The Monitoring Role of Social Media

By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
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Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
  • June 2010 (Revised April 2011)
  • Case

Continental Media Group: Business Highlights

By: Robert L. Simons and Kathryn Rosenberg
Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top... View Details
Keywords: Accounting; Governance Controls; Management Systems; Risk Management; Business Strategy; Publishing Industry
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Simons, Robert L., and Kathryn Rosenberg. "Continental Media Group: Business Highlights." Harvard Business School Case 110-087, June 2010. (Revised April 2011.)
  • 04 Mar 2014
  • News

Social Media to the Rescue

  • 11 Feb 2014
  • News

Goldfish have longer attention spans than Americans, and the publishing industry knows it

  • 09 Apr 2012
  • News

HBS Prof. Publishes Book on Start-Ups

  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
  • 2011
  • Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson
Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details
Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India
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Khaire, Mukti, and Erika Richardson. "Medium and Message: The Role of the Media in Establishing Institutional Logics." 2011.
  • 07 Apr 2011
  • News

Save the Media

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • July 1997 (Revised August 1997)
  • Teaching Note

Harvard Business School Publishing TN

By: David A. Garvin and Artemis March
Teaching Note for (9-397-028). View Details
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Garvin, David A., and Artemis March. "Harvard Business School Publishing TN." Harvard Business School Teaching Note 398-025, July 1997. (Revised August 1997.)
  • October 2006 (Revised February 2007)
  • Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
  • August 1995
  • Teaching Note

Miami Herald Publishing Company, The TN

By: Mary C. Gentile and James I. Cash Jr.
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Gentile, Mary C., and James I. Cash Jr. "Miami Herald Publishing Company, The TN." Harvard Business School Teaching Note 396-012, August 1995.
  • 2021
  • Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
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Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
  • December 2011 (Revised June 2014)
  • Case

From Paperback to the Future: The Penguin Group and Book Country

By: Mukti Khaire
Keywords: Publishing; Books; Publishing Industry
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Khaire, Mukti. "From Paperback to the Future: The Penguin Group and Book Country." Harvard Business School Case 812-109, December 2011. (Revised June 2014.)
  • October 2011
  • Article

Government Advertising and Media Coverage of Corruption Scandals

By: Rafael Di Tella and Ignacio Franceschelli
We construct measures of the extent to which the four main newspapers in Argentina report government corruption in their front page during the period 1998-2007 and correlate them with government advertising. The correlation is negative. The size is considerable: a one... View Details
Keywords: Crime and Corruption; Advertising; Government and Politics; Newspapers; Media; Argentina
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Di Tella, Rafael, and Ignacio Franceschelli. "Government Advertising and Media Coverage of Corruption Scandals." American Economic Journal: Applied Economics 3, no. 4 (October 2011): 119–151.
  • 08 Feb 2021
  • News

Harvard Business Publishing Announces Leadership Change

  • 2013
  • Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
  • October 2018
  • Article

The Operational Value of Social Media Information

By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and Operations Management 27, no. 10 (October 2018): 1749–1774.
  • June 2023
  • Article

Amplification of Emotion on Social Media

By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral... View Details
Keywords: Emotion; Perception; Prejudice and Bias; Emotions; Social Media
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Goldenberg, Amit, and Robb Willer. "Amplification of Emotion on Social Media." Nature Human Behaviour 7, no. 6 (June 2023): 845–846.
  • 01 Oct 2020
  • Video

Wendy Tsu - Product and Customer Discovery - Academic Publishing

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