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  • December 1999 (Revised May 2002)
  • Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry
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Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2018: Hypergrowth

By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2018: Hypergrowth." Harvard Business School Supplement 719-442, December 2018. (Revised June 2021.)
  • June 2000 (Revised October 2017)
  • Case

IDEO

By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
  • February 2000 (Revised May 2001)
  • Case

eBricks.com

By: Thomas R. Eisenmann
eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details
Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry
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Eisenmann, Thomas R. "eBricks.com." Harvard Business School Case 800-327, February 2000. (Revised May 2001.)
  • September 1991
  • Case

Paul Olsen (A)

Paul Olsen, a doctoral management student, is considering forming a limited partnership to open a restaurant in a renovated downtown mall in Pittsburgh. He must assess the opportunity, find investors for the anticipated $250,000 start-up costs, and create a workable... View Details
Keywords: Entrepreneurship
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Bhide, Amar. "Paul Olsen (A)." Harvard Business School Case 392-011, September 1991.
  • May 1999 (Revised September 2003)
  • Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details
Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry
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Roberts, Michael J., and Diana S. Gardner. "Advanced Inhalation Research, Inc." Harvard Business School Case 899-292, May 1999. (Revised September 2003.)
  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
  • March 2001 (Revised October 2001)
  • Case

Honest Tea

By: Paul A. Gompers
This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy. View Details
Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions
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Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, March 2001. (Revised October 2001.)
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

the world's various workweek schedules can put a strain on a small start-up's staff. Second is managing the challenges (and opportunities) of context—that is, the different nations' political, regulatory, judicial, tax, and labor... View Details
Keywords: Martha Lagace
  • November 2012
  • Case

Edison Schools, Inc.

By: Thomas R. Eisenmann and Lauren Barley
Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry
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Eisenmann, Thomas R., and Lauren Barley. "Edison Schools, Inc." Harvard Business School Case 813-113, November 2012.
  • 18 Sep 2000
  • Research & Ideas

Big Deals: Financing Large-Scale Investments

has chosen to examine make them difficult to manage and generate conflicts between actual and optimal investment behavior. Indeed, he points out that managers often forgo large, risky projects—even those... View Details
Keywords: by Julia Hanna
  • March 2023
  • Case

FinTunes, Inc., Board of Directors

By: Lynn S. Paine and Jennifer Fonstad
The board of FinTunes, Inc., a start-up aimed at helping musicians distribute their work and manage their finances, must decide among three candidates to serve as the company’s first independent director. The terms of FinTunes’ last round of financing provided that the... View Details
Keywords: Business Startups; Entrepreneurship; Governing and Advisory Boards; Corporate Governance; Music Industry; Los Angeles; California
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Paine, Lynn S., and Jennifer Fonstad. "FinTunes, Inc., Board of Directors." Harvard Business School Case 323-071, March 2023.
  • April 2001 (Revised August 2001)
  • Case

Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
  • October 2001
  • Case

SchoolSuccess.net

By: James E. Austin and Arthur McCaffrey
The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details
Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams
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Austin, James E., and Arthur McCaffrey. "SchoolSuccess.net." Harvard Business School Case 302-008, October 2001.
  • January 2011 (Revised March 2011)
  • Case

Predictive Biosciences

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. View Details
Keywords: Mergers and Acquisitions; Factories, Labs, and Plants; Business Startups; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Product Development; Biotechnology Industry
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Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)
  • December 1997 (Revised February 2000)
  • Case

Hewlett Packard: Creating, Running, and Growing an Enduring Company

By: H. Kent Bowen and Courtney Purrington
Traces the development of Hewlett-Packard Co. from a small start-up company in 1938 to a world-class manufacturer of electronic instruments and computer products. Examines the challenges of starting and running a small company, including financing, human resources... View Details
Keywords: Business or Company Management; Product Positioning; Business Growth and Maturation; Business Startups; Brands and Branding; Computer Industry; Electronics Industry
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Bowen, H. Kent, and Courtney Purrington. "Hewlett Packard: Creating, Running, and Growing an Enduring Company." Harvard Business School Case 698-052, December 1997. (Revised February 2000.)
  • April 2006 (Revised March 2007)
  • Case

Black Duck Software

By: Constance E. Bagley and David Lane
Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology to better manage their compliance efforts.... View Details
Keywords: Value Creation; Law; Open Source Distribution; Applications and Software; Business Startups; Copyright
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Bagley, Constance E., and David Lane. "Black Duck Software." Harvard Business School Case 806-121, April 2006. (Revised March 2007.)
  • 02 Oct 2000
  • Research & Ideas

Networked Incubators: Hothouses of the New Economy

the Internet economy. It shares certain features with other incubators—mainly, it fosters a spirit of entrepreneurship and offers economies of scale. But its key distinguishing feature is its ability to give start-ups preferential access... View Details
Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull
  • August 1999 (Revised May 2000)
  • Case

E Ink

By: Teresa M. Amabile and Susan Archambault
E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details
Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry
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Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, August 1999. (Revised May 2000.)
  • December 2014 (Revised October 2015)
  • Case

Susie Mulder at NIC+ZOE

By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly... View Details
Keywords: Clothing; Fashion; Fashion Design; Leadership; Leading Change; Growth and Development Strategy; Private Equity; Decision Making; Apparel and Accessories Industry
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Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
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