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  • August 2016 (Revised July 2017)
  • Background Note

Brand Portfolio Strategy and Brand Architecture

By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
  • 2015
  • Chapter

Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation

By: Linda A. Hill
More than ever, leaders of nearly every kind of organization view their human resources teams as essential to institutional well-being and long-term growth and sustainability. That's the central and animating theme of "The Rise of HR: Wisdom from 73 Thought Leaders," a... View Details
Keywords: Innovation; Talent Management; Talent Development And Retention; Innovation Leadership; Human Resources; Talent and Talent Management; Leadership; Leadership Development
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Hill, Linda A. "Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation." In The Rise of HR: Wisdom from 73 Thought Leaders, edited by Dave Ulrich, William A. Schiemann, and Libby Sartain, 233–240. Alexandria, VA: HR Certification Institute, 2015. Electronic.
  • March–April 2013
  • Article

Unlocking Innovation Through Business Experimentation

By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
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Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
  • January 2025
  • Case

A Winning Strategy (A): Innovation in Olympic Speed Skating

By: Rebecca Karp, Maria Roche, Maisie Wiltshire-Gordon and Tom Quinn
This case describes two innovators in the Olympic sport of speed skating: the U.S. Men’s team, which devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics; and Nils van der Poel, a Swedish skater who... View Details
Keywords: Sports; Disruptive Innovation; Innovation Strategy; Competitive Strategy; Competitive Advantage; Knowledge Sharing; Sports Industry; United States; Sweden; Netherlands; Norway
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Karp, Rebecca, Maria Roche, Maisie Wiltshire-Gordon, and Tom Quinn. "A Winning Strategy (A): Innovation in Olympic Speed Skating." Harvard Business School Case 725-391, January 2025.
  • May–June 2014
  • Article

The Magic of Innovation

By: Stefan Thomke and Jason Randal
Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up... View Details
Keywords: Innovation Management; Innovation and Management
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Thomke, Stefan, and Jason Randal. "The Magic of Innovation." European Business Review (May–June 2014): 2–6.
  • 19 Jun 2013
  • Other Presentation

Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources

By: Michael E. Porter
The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
Keywords: Strategy; Netherlands
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Porter, Michael E. "Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources." Agrivision, Noordwijk aan Zee, The Netherlands, June 19, 2013.
  • Research Summary

GLOBALIZATION AND STRATEGY

Pankaj Ghemawat is engaged in a substantial stream of work on globalization and strategy. On the research front, this has involved a particular focus on the levels and dynamics of cross-border market integration, location-specificity and persistent sources of... View Details
  • August 2021
  • Article

Humanizing Strategy

By: Ikujiro Nonaka and Hirotaka Takeuchi
In this article, we apply our latest thinking on knowledge to provide insights on how to reconceptualize strategy to cope with a VUCA (volatility, uncertainty, complexity, and ambiguity) world, epitomized recently by COVID-19. We demonstrate that business leaders must... View Details
Keywords: Inside-out Approach To Strategy; Practical Wisdom; Future-making; Neuroscience; Sustainability; Strategy; Knowledge; Moral Sensibility
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Nonaka, Ikujiro, and Hirotaka Takeuchi. "Humanizing Strategy." Long Range Planning 54, no. 4 (August 2021).
  • 2015
  • Chapter

Agglomeration and Innovation

By: Gerald Carlino and William R. Kerr
This chapter reviews academic research on the connections between agglomeration and innovation. We first describe the conceptual distinctions between invention and innovation. We then describe how these factors are frequently measured in the data and some resulting... View Details
Keywords: Industry Clusters; City; Innovation and Invention
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Carlino, Gerald, and William R. Kerr. "Agglomeration and Innovation." Chap. 6 in Handbook of Regional and Urban Economics. Volume 5, edited by Gilles Duranton, J. Vernon Henderson, and William C. Strange, 349–404. Elsevier, 2015.
  • September 2016 (Revised March 2017)
  • Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science
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Simons, Robert. "Strategy Execution Module 3: Using Information for Performance Measurement and Control." Harvard Business School Module Note 117-103, September 2016. (Revised March 2017.)
  • 2011
  • Casebook

Cases about Redefining Global Strategy

By: Pankaj Ghemawat and Jordan I. Siegel
In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and... View Details
Keywords: Global Strategy; International Business; Cases; Strategy; Globalization
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Ghemawat, Pankaj, and Jordan I. Siegel. Cases about Redefining Global Strategy. Boston: Harvard Business Publishing, 2011.
  • Article

Aligning Strategy and Sales

By: Frank V. Cespedes
Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details
Keywords: Strategy; Sales
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Cespedes, Frank V. "Aligning Strategy and Sales." International Journal of Sales Transformation 1.1 (April 2015): 52–54.
  • Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
  • December 2016
  • Background Note

Reaching Beyond Your Organization: Empowering Innovation

By: William R. Kerr
Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details
Keywords: Innovation; Corporate Innovation; Collaboration; Partnerships; Innovation and Invention; Collaborative Innovation and Invention; Innovation Strategy
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Kerr, William R. "Reaching Beyond Your Organization: Empowering Innovation." Harvard Business School Background Note 817-044, December 2016.
  • May 2021
  • Case

Inclusive Innovation at Mass General Brigham

By: Katherine Baldiga Coffman and Olivia Hull
Massachusetts General Brigham (MGB) Chief Innovation Officer Christopher Coburn had overseen a period of exciting transformation and growth in healthcare innovation at MGB. In November 2019, the health system was the largest recipient of National Institutes of Health... View Details
Keywords: Inclusion; Innovation; Invention; Gender; Business Startups; Investment Funds; Private Equity; Health Care and Treatment; Innovation Strategy; Technological Innovation; Intellectual Property; Copyright; Patents; Research; Research and Development; Diversification; Technology; Health Industry; Massachusetts; Boston
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Coffman, Katherine Baldiga, and Olivia Hull. "Inclusive Innovation at Mass General Brigham." Harvard Business School Case 921-006, May 2021.
  • February 2013
  • Article

Sustaining Innovation When Outsourcing Components in Multi-technology, Multi-component Systems

By: Ian Mackenzie and Casimer DeCusatis
Firms producing multi-technology, multi-component systems are increasingly outsourcing selected components to achieve both reduced cost and enhanced innovation benefits. Given typical inter-dependence between innovation at the system and component levels, an important... View Details
Keywords: Innovation; Job Cuts and Outsourcing; Alignment; Innovation and Invention; Information Technology Industry
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Mackenzie, Ian, and Casimer DeCusatis. "Sustaining Innovation When Outsourcing Components in Multi-technology, Multi-component Systems." Innovation: Management, Policy & Practice 15, no. 1 (February 2013).
  • March 2001
  • Article

Technological Acquisitions and the Innovation Performance of Acquiring Firms: A Longitudinal Study

By: Gautam Ahuja and Riitta Katila
This paper examines the impact of acquisitions on the subsequent innovation performance of acquiring firms in the chemicals industry. We distinguish between technological acquisitions, acquisitions in which technology is a component of the acquired firm's assets, and... View Details
Keywords: Innovation; Acquisitions; Knowledge; Strategy; Knowledge Acquisition; Acquisition; Innovation and Invention; Chemical Industry
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Ahuja, Gautam, and Riitta Katila. "Technological Acquisitions and the Innovation Performance of Acquiring Firms: A Longitudinal Study." Strategic Management Journal 22, no. 3 (March 2001): 197–220.
  • September 2023 (Revised September 2023)
  • Teaching Note

Roche: Innovation and Access to Healthcare

By: George Serafeim
Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to... View Details
Keywords: ESG; Access To Care; Healthcare; Healthcare Access; Innovation; Social Impact; Affordable; Health Care and Treatment; Innovation and Invention; Product Development; Resource Allocation; Corporate Social Responsibility and Impact; Health Industry
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Serafeim, George. "Roche: Innovation and Access to Healthcare." Harvard Business School Teaching Note 124-028, September 2023. (Revised September 2023.)
  • 16 Apr 2001
  • Research & Ideas

Strategy and the Internet

approach to competition becomes a self-fulfilling prophecy. Without a distinctive strategic direction, speed and flexibility lead nowhere. Either no unique competitive advantages are created, or improvements are generic View Details
Keywords: by Michael E. Porter
  • Research Summary

Innovation and Productivity

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

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