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  • All HBS Web  (1,201)
    • News  (443)
    • Research  (609)
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    • Multimedia  (1)
  • Faculty Publications  (332)

Show Results For

  • All HBS Web  (1,201)
    • News  (443)
    • Research  (609)
    • Events  (3)
    • Multimedia  (1)
  • Faculty Publications  (332)
← Page 5 of 1,201 Results →
  • July–August 2024
  • Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion
or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
Keywords: Internet and the Web; Advertising; Digital Marketing
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Cespedes, Frank V., and Ben Plomion. "Navigating the Future of Online Advertising with WEB3." European Business Review (July–August 2024).

    Jerry R. Green

    Jerry R. Green

    David A. Wells Professor of Political Economy

    John Leverett Professor in the University

    Harvard University

     

    Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

    Keywords: aerospace; education industry; insurance industry; professional services
    • September–October 2024
    • Article

    The Art of Leading Teammates

    By: Tom Brady and Nitin Nohria
    When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job... View Details
    Keywords: Groups and Teams; Power and Influence; Leadership; Status and Position
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    Brady, Tom, and Nitin Nohria. "The Art of Leading Teammates." Harvard Business Review 102, no. 5 (September–October 2024): 62–69.
    • June 1994 (Revised October 1999)
    • Background Note

    Beer Game, The: Board Version

    By: Janice H. Hammond
    The beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages among a beer manufacturer, its distributors, a wholesaler, and a... View Details
    Keywords: Cost Management; Information; Distribution Channels; Production; Supply Chain Management; Problems and Challenges
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    Hammond, Janice H. "Beer Game, The: Board Version." Harvard Business School Background Note 694-104, June 1994. (Revised October 1999.)
    • 10 Apr 2025
    • Video

    BiGS Debate: Is Big Tech Too Big?

    • Person Page

    Current Boards

    By: Linda A. Hill
    -Board of Trustees of The ArtCenter College of Design
    -Board of Trustees of Brigham and Women’s Hospital
    -Board of Trustees of Bryn Mawr College, Special Representative
    -Board of Directors of the Global Citizens Initiative, Inc.
    -Board of Directors... View Details
    • September – October 2011
    • Article

    The Rise and Consequences of Corporate Sustainability Reporting

    By: Ioannis Ioannou and George Serafeim
    For many decades the cornerstone of corporate reporting has been financial information that is presented in a company's annual, semi-annual, and quarterly reports. These comprehensive financial reports—required by law for public companies in most countries... View Details
    Keywords: Sustainability; ESG Reporting; Governing Rules, Regulations, and Reforms; Annual Reports; Operations; Strategy; Business and Shareholder Relations; Business and Stakeholder Relations; Performance; Business Model; Corporate Social Responsibility and Impact; Corporate Disclosure
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    Ioannou, Ioannis, and George Serafeim. "The Rise and Consequences of Corporate Sustainability Reporting." European Business Review (September–October 2011): 38–41.
    • March 2021
    • Teaching Plan

    The Black New Venture Competition

    By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck
    Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details
    Keywords: Analytics; Startup; Start-up; Startup Financing; Financing; Startups; Start-ups; Business And Community; Business And Society; Business Growth; Discrimination; Women; Women-owned Businesses; African Americans; African-american Entrepreneurs; African-american Investors; African-American Protagonist; African-American Women; Early Stage Funding; Early Stage; Innovation & Entrepreneurship; Innovation Competitions; Entrepreneurial Financing; Business Plan; Business Startups; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition
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    Mills, Karen G., Jeffrey J. Bussgang, Martin A. Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Teaching Plan 821-094, March 2021.
    • September 2020 (Revised June 2023)
    • Exercise

    Artea: Designing Targeting Strategies

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
    • 2019
    • Working Paper

    Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize

    By: Carliss Y. Baldwin
    The purpose of this chapter is to explain what the technologies of flow production with stochastic bottlenecks require and reward in organizations. I argue that organizations successfully implementing these technologies are likely to have unified governance and... View Details
    Keywords: Information Technology; Organizational Design; Management Teams; Business History
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    Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize." Harvard Business School Working Paper, No. 20-033, September 2019.
    • February 2013
    • Article

    An Activity-Generating Theory of Regulation

    By: Joshua Schwartzstein and Andrei Shleifer
    We propose an activity-generating theory of regulation. When courts make errors, tort litigation becomes unpredictable and as such imposes risk on firms, thereby discouraging entry, innovation, and other socially desirable activity. When social returns to activity are... View Details
    Keywords: Courts and Trials; Lawsuits and Litigation; Governing Rules, Regulations, and Reforms; Theory
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    Schwartzstein, Joshua, and Andrei Shleifer. "An Activity-Generating Theory of Regulation." Journal of Law & Economics 56, no. 1 (February 2013): 1–38. (Lead Article.)

      Ayelet Israeli

      Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
      Keywords: retailing; e-commerce industry; internet; automotive
      • 2008
      • Book

      Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

      By: Tarun Khanna
      China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
      Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India
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      Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
      • 2023
      • Working Paper

      Firm Purpose and Problem Wickedness: A Review of the Academic Literature

      By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
      Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
      Keywords: Mission and Purpose; Problems and Challenges
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      Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
      • 2019
      • Chapter

      The Consequences of Mandatory Corporate Sustainability Reporting

      By: Ioannis Ioannou and George Serafeim
      A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations on firms’ disclosure practices and... View Details
      Keywords: Mandatory Disclosure; Mandatory Reporting; Sustainability; Corporate Social Responsibility; Social Impact; Valuation; China; South Africa; Europe; Asia; Regulation; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Corporate Governance; China; Denmark; Malaysia; South Africa
      Citation
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      Ioannou, Ioannis, and George Serafeim. "The Consequences of Mandatory Corporate Sustainability Reporting." In The Oxford Handbook of Corporate Social Responsibility: Psychological and Organizational Perspectives, edited by Abagail McWilliams, Deborah E. Rupp, Donald S. Siegel, Günter K. Stahl, and David A. Waldman, 452–489. Oxford University Press, 2019.
      • July 2008 (Revised August 2008)
      • Case

      In-Vitro Fertilization: Outcomes Measurement

      By: Michael E. Porter, Saquib Rahim and Benjamin Chung-Shi Tsai
      As of 2007, there were very few examples of widespread measurement and reporting of health outcomes, a critical quality measure. In-vitro fertilization clinics have been required to report their patient's health outcomes since 1995. The protagonist of the case, Dr.... View Details
      Keywords: Health Care and Treatment; Medical Specialties; Measurement and Metrics; Operations; Outcome or Result; Health Industry; Cleveland
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      Porter, Michael E., Saquib Rahim, and Benjamin Chung-Shi Tsai. "In-Vitro Fertilization: Outcomes Measurement." Harvard Business School Case 709-403, July 2008. (Revised August 2008.)
      • 14 Nov 2019
      • HBS Seminar

      Volodymyr Babich, Georgetown University

      • October 2018 (Revised August 2019)
      • Case

      Everybody Knows: Russia and the Election

      By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
      Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
      Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
      Citation
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      Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
      • 30 Apr 2001
      • Research & Ideas

      Entering the Age of Alliances

      particularly daunting when cross-sector alliances are sought because information about the availability and suitability of partners is not readily available. Sometimes serendipity appears to play a role. The idea of forming an alliance... View Details
      Keywords: by James Austin
      • January 2023 (Revised June 2024)
      • Case

      Elon Musk at Tesla

      By: George Serafeim and Amram Migdal
      This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
      Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
      Citation
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      Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
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