Publications

Web

Resources on Indian Business History - Creating Emerging Markets

of Entrepreneurs: How China and India Are Reshaping Their Futures -- and Yours Tarun Khanna Scholarly Articles Apr 2014 Business History Review Special Edition 88, no. 1 Business, Networks, and the State in India Jan 1992 The Journal of Entrepreneurship 1, no. 1 75-97... View Details

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

Web

Video Clips & Discussion Questions - Creating Emerging Markets

trying to establish the first hospital in the 1980s, as well as the motivations that helped him persevere. Jaithirth (Jerry) Rao Jaithirth (Jerry) Rao Founder of MphasiS and Value and Budget Housing Corporation, explains how years of... View Details

12 Jun 2009
Research Event

Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker: Lawrence H. Summers, Director of the White View Details

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

houses and art dealers. “From a business school point of view, there's a contradiction where the art market seems illogical or strange because it turns on its head some of the rules of competition” "One... View Details

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

19 Sep 2024
Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it... View Details

01 Jun 2024
News

Crash Pad

When 4753 North Broadway opened in 1924, the neoclassical tower represented the height of American architectural design, a terra-cotta temple of capitalism at the heart of Chicago’s Uptown neighborhood. Over the next century, a series of banks occupied the spacious... View Details

Keywords: Amy Crawford; illustrations by Kathleen Fu; building coversion; housing crisis; innovation; real estate; Real Estate

February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

December 2013 (Revised January 2015)
Case

Barbara Krakow Gallery

By: Jose Alvarez and Nyssa Liebermann

The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details

January 2015 (Revised November 2016)
Case

Stella McCartney

By: Anat Keinan and Sandrine Crener

Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details

February 2018 (Revised June 2019)
Case

Jaguar Capital S.A.S., Take the Money and Run?

By: Nori Gerardo Lietz and Sayiddah Fatima McCree

In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details

Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Real Estate Industry; Retail Industry; Financial Services Industry; Colombia; Latin America; United States

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry