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  • July 2021 (Revised September 2024)
  • Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
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Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised September 2024.)
  • March 1998 (Revised December 1998)
  • Case

BCI Growth III: May 1993

By: Josh Lerner
A Vermont solid-waste company seeks mezzanine financing to finance its strategy of acquiring and consolidating local competitors. The mezzanine private equity group must decide whether this investment offers an attractive risk-return tradeoff. View Details
Keywords: Private Equity; Business Growth and Maturation; Consolidation; Wastes and Waste Processing; Acquisition; Service Industry; Vermont
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Lerner, Josh. "BCI Growth III: May 1993." Harvard Business School Case 298-093, March 1998. (Revised December 1998.)
  • September 2024
  • Case

Xendit: Hiring for Growth

By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu
In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details
Keywords: Fintech; Financing and Loans; Entrepreneurship; Jobs and Positions; Sales; Product; Growth and Development; Selection and Staffing; Organizational Culture; Expansion; Financial Services Industry; Technology Industry; Southeast Asia; Indonesia; Philippines
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Rayport, Jeffrey F., Steve Castano, Quoc Anh Nguyen, and Claire Wu. "Xendit: Hiring for Growth." Harvard Business School Case 825-046, September 2024.
  • July 2011 (Revised April 2012)
  • Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
  • March 1999 (Revised January 2005)
  • Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
  • January 2020
  • Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
  • 2013
  • Working Paper

Clusters and the New Growth Path for Europe

By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
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Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
  • May 2014
  • Case

Sasol: U.S. Growth Program

By: Richard H. K. Vietor
Sasol, the world's largest producer of synthetic oil from coal and gas, has announced plans to build a huge Catalytic cracker and gas-to-liquids plant in Lake Charles, Louisiana. This $21 billion venture will be the single largest foreign direct investment in US... View Details
Keywords: Oil & Gas; Risk; Risk And Uncertainty; Petroleum; Synthesis; Diesel; Foreign Direct Investment; Chemicals; Strategy; Energy Industry; United States
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Vietor, Richard H. K. "Sasol: U.S. Growth Program." Harvard Business School Case 714-034, May 2014.
  • December 1999
  • Case

E Ink: Financing Growth

By: William A. Sahlman and Matthew C. Lieb
A set of financial and strategic decisions confront the management of a company trying to develop a technology for creating "electronic ink." If successful, the company will be able to create "radio paper," essentially turning a piece of paper into a computer monitor... View Details
Keywords: Entrepreneurship; Financial Management; Technological Innovation; Growth and Development Strategy; Strategy; Hardware
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Sahlman, William A., and Matthew C. Lieb. "E Ink: Financing Growth." Harvard Business School Case 800-252, December 1999.
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

humble. "There's no room for ego," Su explained in the case. "China doesn't have the same culture of individualism that is present in the United States." Su's strategy was that KFC "would not be seen as a foreign... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • December 2005 (Revised July 2006)
  • Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details
Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Asia; Europe
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Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
  • March 2004
  • Case

L.L. Bean: A Search for Growth

By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry
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Lal, Rajiv, Walter J. Salmon, and James Weber. "L.L. Bean: A Search for Growth." Harvard Business School Case 504-080, March 2004.
  • April 2006 (Revised April 2007)
  • Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
  • Research Summary

Understanding the Drivers and Limits of Corporate Growth

By: Gary P. Pisano

Perhaps no issues garners more attention of senior executives and Boards of Directors than growth.  Yet, the underlying factors shaping and limiting corporate growth are poorly understood.  Empirically, we know that some corporations grow much faster than... View Details

  • March 2018
  • Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu
Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details
Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe
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Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Teaching Note 518-094, March 2018.
  • August 2002 (Revised December 2003)
  • Case

Italy: A New Commitment to Growth

By: Richard H.K. Vietor and Rebecca Evans
Examines Italy's efforts to comply with the Maastricht Treaty and become integrated with Europe in the European Union. By 2002, Italy has achieved macroeconomic stability, but slow growth threatens the country's future competitiveness. Prime Minister Silvio Berlusconi... View Details
Keywords: Macroeconomics; Economic Growth; Competitive Strategy; Integration; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Globalized Economies and Regions; International Relations; Alliances; Italy; European Union
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Vietor, Richard H.K., and Rebecca Evans. "Italy: A New Commitment to Growth." Harvard Business School Case 703-007, August 2002. (Revised December 2003.)
  • April 2022
  • Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, and Carla Larangeira. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Teaching Note 522-095, April 2022.
  • January 2007 (Revised November 2007)
  • Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith
In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details
Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States
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Rivkin, Jan W., and Troy Smith. "Organic Growth at Wal-Mart." Harvard Business School Case 707-498, January 2007. (Revised November 2007.)
  • May 2010
  • Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry
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Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities." Harvard Business School Brief Case 104-550, May 2010.
  • August 2019 (Revised April 2020)
  • Case

BlueVine Capital: Growth Factors

By: Marco Di Maggio and Nathaniel Schwalb
The start-up, BlueVine Capital Inc. (BlueVine), used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for... View Details
Keywords: Fintech; Business Startups; Small Business; Financing and Loans; Innovation Leadership; Strategy; Financial Services Industry; Technology Industry
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Di Maggio, Marco, and Nathaniel Schwalb. "BlueVine Capital: Growth Factors." Harvard Business School Case 220-006, August 2019. (Revised April 2020.)
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