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February 2001 (Revised December 2002)
Case

Marshall Field and the Rise of the Department Store

By: Nancy F. Koehn

Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the... View Details

Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago

April 2020
Article

Field Comparisons of Incentive-Compatible Preference Elicitation Techniques

By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman

Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details

Keywords: Incentive-compatible Elicitation; Experimental Methods; Weather Insurance; Rainfall Insurance; Agricultural Extension; Demand and Consumers

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October 2002 (Revised April 2007)
Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim

Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details

Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States

Summer 2017
Article

Copyright Enforcement: Evidence from Two Field Experiments

By: Hong Luo and Julie Holland Mortimer

Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details

Keywords: Copyright; Law Enforcement; Lawsuits and Litigation; Cost

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January 2004 (Revised February 2005)
Background Note

A Note on Methodological Fit in Management Field Research

By: Amy C. Edmondson and Stacy McManus

To use in doctoral-level management courses on the design of field research methods. Advocates the importance of fit, or internal consistency, among the different elements of a field research project. Although the scientific method provides an essential framework for... View Details

Keywords: Management; Research

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21 May 2015
Working Paper Summaries

Incentives versus Reciprocity: Insights from a Field Experiment

Keywords: by Doug J. Chung & Das Narayandas

April 2014
Article

Awards Unbundled: Evidence from a Natural Field Experiment

By: Nava Ashraf, Oriana Bandiera and Scott S. Lee

Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details

Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia

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18 Jun 2007
Op-Ed

Leveling the Executive Options Playing Field

Harvard Business School professor Mihir A. Desai argues that investors and regulators are served poorly by the U.S. corporate financial reporting system, which allows companies to declare different profit figures to the IRS than they report to shareholders. In... View Details

Keywords: by Mihir Desai

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

September 1997
Background Note

Some Thoughts on Doing Field Research

By: Clayton M. Christensen

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2004
Working Paper

Methodological Fit in Organizational Field Research

By: Amy C. Edmondson and Stacy E. McManus

June 2022
Background Note

FIELD Immersion 2022: San Antonio, Texas

By: Tarun Khanna, Sara Fleiss and James Barnett

Article

Information and Managers: A Field Study

By: W. J. Bruns Jr. and S. M. McKinnon

Keywords: Information; Management

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January–February 2013
Article

A Field Investigation of Multilevel Cynicism Toward Change

By: K. A. DeCelles, Paul E. Tesluk and Faye S. Taxman

Although most research on cynicism toward change (CTC) has been conceptualized at the individual level, we propose that CTC is better conceptualized as a multilevel phenomenon, acting as both an employee attitude and an organizational climate. We conducted a multilevel... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Change Management; Attitudes

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February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

June 2022
Background Note

FIELD Immersion 2022: Albuquerque, New Mexico

By: Alberto Cavallo and Stacy Straaberg

September 2000
Teaching Note

Woodland Partners: Field of Dreams? TN

By: Thomas J. DeLong, Ashish Nanda and Stephanie L. Woerner

Teaching Note for (9-800-070). View Details

Keywords: Banking Industry; Service Industry

Teaching Interest

Immersive Field Course: China and Taiwan

By: Willy C. Shih

I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details

Keywords: Globalization; Supply Chain; Operations; Technology Industry; China; Asia; Taiwan

1987
Book

Accounting and Management: Field Study Perspectives

By: Robert S. Kaplan and William J. Bruns

Keywords: Accounting; Management; Perspective

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11 Mar 2015
Working Paper Summaries

Curbing Adult Student Attrition: Evidence from a Field Experiment

Keywords: by Raj Chande, Michael Luca, Michael Sanders, Xian-Zhi Soon, Oana Borcan, Netta Barak-Corren, Elizabeth Linos, Elspeth Kirkman & Sean Robinson; Education

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