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  • All HBS Web  (1,126)
    • News  (139)
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Show Results For

  • All HBS Web  (1,126)
    • News  (139)
    • Research  (810)
    • Events  (16)
    • Multimedia  (4)
  • Faculty Publications  (477)
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  • September 2017 (Revised September 2023)
  • Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand & Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
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Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
  • September 1999 (Revised April 2001)
  • Case

Credit Suisse (A) (Abridged)

By: W. Earl Sasser and William E. Fulmer
Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details
Keywords: Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry
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Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
  • September 2006 (Revised March 2010)
  • Case

Teva Pharmaceutical Industries, Ltd

By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel
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Khanna, Tarun, Krishna G. Palepu, and Claudine Deborah Madras. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Case 707-441, September 2006. (Revised March 2010.)
  • 2007
  • Working Paper

Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends

By: Mihir A. Desai and Dhammika Dharmapala
This paper investigates how taxes influence portfolio choices by exploring the response to the distinctive treatment of foreign dividends in the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA). JGTRRA lowered the dividend tax rate to 15% for American equities... View Details
Keywords: Equity; Financial Markets; International Finance; Investment Portfolio; Government Legislation; Taxation; United States
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Desai, Mihir A., and Dhammika Dharmapala. "Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends." NBER Working Paper Series, No. 13281, July 2007.
  • 2020
  • Working Paper

The Impact of CEOs in the Public Sector: Evidence from the English NHS

By: Katharina Janke, Carol Propper and Raffaella Sadun
Abstract Governments worldwide have sought to reform the delivery of public services by mimicking private sector governance models that grant CEOs greater autonomy and give them responsibility for meeting key government targets. We examine the effectiveness of this... View Details
Keywords: CEOs; Management; Performance; Public Sector; Measurement and Metrics; Health Industry
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Janke, Katharina, Carol Propper, and Raffaella Sadun. "The Impact of CEOs in the Public Sector: Evidence from the English NHS." Harvard Business School Working Paper, No. 18-075, March 2018. (Revised September 2020.)
  • April 2010 (Revised January 2013)
  • Case

Southwest Airlines: In a Different World

By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
  • 05 Jul 2006
  • What Do You Think?

How Important Is “Executive Intelligence” for Leaders?

differentiator of star talent. It is an individual's facility for clear thinking or intelligence that largely determines their leadership success." Menkes places his bets on an individual's "executive intelligence," the... View Details
Keywords: by James Heskett
  • November 2019
  • Other Article

Corrigendum to "Multilateral Matching"

By: Keisuke Bando, Toshiyuki Hirai, John William Hatfield and Scott Duke Kominers
We identify an error in the claim by Hatfield and Kominers (2015) that every stable outcome in the setting of multilateral matching with contracts is efficient. We then show that the result can be recovered under a suitable differentiability condition. View Details
Keywords: Matching; Stability; Competitive Equilibrium; Networks; Joint Ventures; Balance and Stability
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Bando, Keisuke, Toshiyuki Hirai, John William Hatfield, and Scott Duke Kominers. Corrigendum to "Multilateral Matching". Art. 104933. Journal of Economic Theory 184 (November 2019).
  • July 2004 (Revised September 2004)
  • Background Note

A Conversation about Information Technology

Two managers discuss the benefits, costs, opportunities, and headaches of corporate computing. Topics include security, training, the Internet and Web, collaboration, productivity, Moore's Law, computer crashes, upgrades, open source software, network effects,... View Details
Keywords: Information Technology; Problems and Challenges
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McAfee, Andrew P. "A Conversation about Information Technology." Harvard Business School Background Note 605-023, July 2004. (Revised September 2004.)
  • May 2021 (Revised May 2022)
  • Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
  • Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
  • October 1999 (Revised March 2000)
  • Case

Credit Suisse (A)

Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details
Keywords: Restructuring; Competitive Advantage; Customer Focus and Relationships; Banking Industry; Switzerland
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Fulmer, William E. "Credit Suisse (A)." Harvard Business School Case 800-155, October 1999. (Revised March 2000.)
  • March 2017 (Revised May 2019)
  • Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
  • 12 May 2015
  • Conference Presentation

Shared Value and Strategy

By: Michael E. Porter
The best companies don't compete to be the best—they compete to be unique. Harvard Business School's Prof. Michael E. Porter applies his classic strategy framework to shared value as a differentiating strategy to enhance competitiveness. This slide presentation was... View Details
Keywords: Strategy; Society; Competitive Advantage; United States
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Porter, Michael E. "Shared Value and Strategy." Paper presented at the Shared Value Leadership Summit, FSG, New York, NY, May 12, 2015.
  • January 2, 2020
  • Article

Changes in Quality of Care After Hospital Mergers and Acquisitions

By: Nancy Dean Beaulieu, Leemore S. Dafny, B. E. Landon, Jesse Dalton, Ifedayo Kuye and J. Michael McWilliams
Background: The hospital industry has consolidated substantially during the past two decades and at an accelerated pace since 2010. Multiple studies have shown that hospital mergers have led to higher prices for commercially insured patients, but research about effects... View Details
Keywords: Hospitals; Mergers and Acquisitions; Health Care and Treatment; Quality
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Beaulieu, Nancy Dean, Leemore S. Dafny, B. E. Landon, Jesse Dalton, Ifedayo Kuye, and J. Michael McWilliams. "Changes in Quality of Care After Hospital Mergers and Acquisitions." New England Journal of Medicine 382, no. 1 (January 2, 2020): 51–59.
  • Article

On the Optimal Structure of Liability Laws

By: Jerry R. Green
We consider the control of tvo-party accidents through the use of liability rules that assign damages according to whether or not predetermined standards for care have been met. Particular emphasis is given to how the differential in the costs of accident avoidance... View Details
Keywords: Legal Liability; Law
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Green, Jerry R. "On the Optimal Structure of Liability Laws." Bell Journal of Economics 7, no. 2 (Fall 1976): 553–574.
  • March 1994 (Revised September 1994)
  • Background Note

Note on Competitive Positioning

Emphasizes the connection between a firm's activities and its prices, costs, and volumes. A firm obtains a competitive advantage when it adopts a system of interrelated activities that generate superior profitabiltiy. Briefly describes differentiation and low-cost... View Details
Keywords: Competitive Advantage
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McGahan, Anita M. "Note on Competitive Positioning." Harvard Business School Background Note 794-108, March 1994. (Revised September 1994.)
  • 17 Nov 2017
  • Working Paper Summaries

Equity Concerns Are Narrowly Framed

Keywords: by Christine L. Exley and Judd B. Kessler
  • June 19, 2023
  • Article

Should You Start a Generative AI Company?

By: Julian De Freitas
Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software
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De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).
  • June 2000 (Revised December 2000)
  • Case

Compensation and Performance Evaluation at Arrow Electronics

By: Brian J. Hall and Carleen Madigan
Describes a company's struggles in implementing a subjective performance rating system for its employees. In particular, it describes the difficulties faced by the CEO in getting managers to combat "ratings inflation"--that is, to produce numerical ratings that are... View Details
Keywords: Behavior; Performance Evaluation; Compensation and Benefits; Electronics Industry
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Hall, Brian J., and Carleen Madigan. "Compensation and Performance Evaluation at Arrow Electronics." Harvard Business School Case 800-290, June 2000. (Revised December 2000.)
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