Publications

12 Apr 2022
News

Swiping Right: How Data Helped This Online Dating Site Make More Matches

September 1996
Case

Automatic Data Processing: The EFS Decision (Abridged)

By: Robert L. Simons

The managing director of one of ADP's divisions must recommend whether to divest, harvest, or grow the division. Recent performance has been excellent and the near-term outlook for profitability is very promising. Despite some strategic concerns, the strong financial... View Details

Keywords: Business Divisions; Success; Performance Expectations; Strategic Planning; Strategy

August 2018
Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin

Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details

26 Jul 2017
Cold Call Podcast

The Revolution in Advertising: From Don Draper to Big Data

Keywords: Re: John A. Deighton; Advertising

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We asked professors from Harvard Business School’s View Details

Keywords: by Danielle Kost

Article

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

By: Marco Iansiti and Karim R. Lakhani

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of... View Details

Keywords: Digital Innovation; Digitization; Industrial Internet; Technological Innovation; Production; Competitive Strategy; Engineering; Aerospace Industry

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January 2022
Article

Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems

By: David R. Clough and Andy Wu

Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details

Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Technology Industry; Information Technology Industry; Video Game Industry; Advertising Industry

27 Jul 2017
News

The Revolution in Advertising: From Don Draper to Big Data

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

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09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI: View Details

Keywords: by Dina Gerdeman

February 2018
Case

Rosslyn Resource: Monetization and Sales Strategy

By: Robert J. Dolan and Sunru Yong

Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details

Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry

October 1977 (Revised April 1998)
Case

Japan (D1): A Strategy for Economic Growth

By: Bruce R. Scott and Audrey T. Sproat

Data on Japan's unparalleled economic growth in the post-war era: How was it achieved and what future risks might be foreseen in 1971? View Details

Keywords: Economic Growth; Growth and Development Strategy; Risk and Uncertainty; Japan

February 1992 (Revised January 1999)
Background Note

Selected Profitability Data on U.S. Industries and Companies

Describes the importance of industry structure and competitive positioning to the profitability of U.S. corporations between 1981 and 1994. Cites recent research indicating that persistent industry differences and persistent competitor differences account for 19% and... View Details

Keywords: Competitive Strategy; Industry Structures; Profit; United States

Web

Data Science for Managers 2 - Course Catalog

naïve Bayes classification, and LDA (Latent Dirichlet allocation) Module 4: Data Science Strategy & Agile Development : This module will focus on essential strategy questions... View Details

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

October 18, 2021
Article

To Regulate Network-Based Platforms, Look at Their Data

By: Chiara Farronato and Daniel Björkegren

Historically, antitrust authorities have taken a laissez-faire approach under the assumption that it is better to err on the side of not intervening when there is uncertainty. This has allowed companies like Google and Facebook to go on a shopping spree to acquire... View Details

Keywords: Antitrust Issues And Policies; Risk and Uncertainty; Digital Platforms; Competitive Advantage; Governing Rules, Regulations, and Reforms; Innovation and Invention; Information Technology Industry