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  • All HBS Web  (7,122)
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    • Research  (4,398)
    • Events  (116)
    • Multimedia  (73)
  • Faculty Publications  (3,067)
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  • October 2018 (Revised August 2023)
  • Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton
On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
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Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
  • September 2017 (Revised March 2018)
  • Case

Great Lakes Banking Group: Data Management

By: Shane Greenstein and Christine Snively
In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank’s data processing and storage systems were in need of an update, and... View Details
Keywords: Information Infrastructure; Infrastructure; Operations; Information Management
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Greenstein, Shane, and Christine Snively. "Great Lakes Banking Group: Data Management." Harvard Business School Case 618-021, September 2017. (Revised March 2018.)
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • August 2005 (Revised March 2006)
  • Exercise

Data Analysis Exercise

By: Frances X. Frei
Keywords: Operations; Service Delivery; Management
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Frei, Frances X. "Data Analysis Exercise." Harvard Business School Exercise 606-034, August 2005. (Revised March 2006.)
  • June 2020
  • Supplement

Ride-Hailing Services Data

By: E. Ofek
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Ofek, E. "Ride-Hailing Services Data." Harvard Business School Spreadsheet Supplement 520-717, June 2020.
  • May 8, 2020
  • Article

Which Covid-19 Data Can You Trust?

By: Satchit Balsari, Caroline Buckee and Tarun Khanna
The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details
Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science
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Balsari, Satchit, Caroline Buckee, and Tarun Khanna. "Which Covid-19 Data Can You Trust?" Harvard Business Review (website) (May 8, 2020).
  • December 2021
  • Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
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Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
  • 2021
  • Working Paper

Time and the Value of Data

By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti

Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details

Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value
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Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.)
  • August 1996
  • Teaching Note

Data Flow TN

By: Norman A. Berg and Judith Maas
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Berg, Norman A., and Judith Maas. "Data Flow TN." Harvard Business School Teaching Note 397-024, August 1996.
  • January 1983 (Revised January 1998)
  • Background Note

Note on Analyzing BGIE Data

Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I. View Details
Keywords: Data and Data Sets; Analysis
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Rukstad, Michael G. "Note on Analyzing BGIE Data." Harvard Business School Background Note 383-094, January 1983. (Revised January 1998.)
  • August 2024
  • Technical Note

Introduction to Data Analysis in Python

By: Michael Parzen and Jo Ellery
This note introduces Python as a tool for data science, including the Pandas library for data analysis. View Details
Keywords: Analytics and Data Science
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Parzen, Michael, and Jo Ellery. "Introduction to Data Analysis in Python." Harvard Business School Technical Note 625-016, August 2024.
  • March 2023
  • Module Note

Client Interviewing and Data Collection

By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Client Interviewing and Data Collection" introduces the essentials of client interviews and provides best practices for early career consultants and advisors. View Details
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Fubini, David G., and Patrick Sanguineti. "Client Interviewing and Data Collection." Harvard Business School Module Note 423-082, March 2023.
  • September 2023
  • Case

Trilling Foods: Managing People with Data

By: Alexandra C. Feldberg and Jeffrey T. Polzer
Trilling Foods, a regional bricks-and-mortar grocery chain, has recently provided its frontline managers with new tools for using data. Allison Andersen, Trilling’s VP of Data Science, has spearheaded these efforts. Yet, as she works with Kent Wade, the general manager... View Details
Keywords: Digital Transformation; Management Practices and Processes; Training; Organizational Change and Adaptation; Food and Beverage Industry; Retail Industry
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Feldberg, Alexandra C., and Jeffrey T. Polzer. "Trilling Foods: Managing People with Data." Harvard Business School Case 424-025, September 2023.
  • March 2018
  • Teaching Note

Data Breach at Equifax

By: Suraj Srinivasan and Quinn Pitcher
Teaching Note for HBS No. 118-031. View Details
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Srinivasan, Suraj, and Quinn Pitcher. "Data Breach at Equifax." Harvard Business School Teaching Note 118-083, March 2018.
  • September 1969 (Revised June 1976)
  • Case

Control Data Corp. (D)

Set in 1965, at a time when the company's mix of "sales" was shifting increasingly to customer leasing of its computers, the student is asked to evaluate possible revisions in the policies for depreciating the cost of a leased computer. View Details
Keywords: Accounting; Leasing
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Vancil, Richard F. "Control Data Corp. (D)." Harvard Business School Case 170-036, September 1969. (Revised June 1976.)
  • May 2019
  • Teaching Note

Data Science at Target

By: Srikant M. Datar and Caitlin N. Bowler
Teaching Note for HBS No. 118-016. View Details
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Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Teaching Note 119-108, May 2019.
  • 2017
  • Case

DigiPlex: Future-Ready Data Centers

By: Y. Grushka-Cockayne and Y. Yemen
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Grushka-Cockayne, Y., and Y. Yemen. "DigiPlex: Future-Ready Data Centers." University of Virginia, Darden School of Business Case UVA-QA-0880, 2017.
  • October 2002 (Revised February 2003)
  • Case

Administrative Data Project (B)

By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
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Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (B)." Harvard Business School Case 803-052, October 2002. (Revised February 2003.)
  • March 2002 (Revised March 2006)
  • Teaching Note

Space Data Corporation TN

By: Alan D. MacCormack
Teaching Note for (9-602-121). View Details
Keywords: Technology Industry; United States
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MacCormack, Alan D. "Space Data Corporation TN." Harvard Business School Teaching Note 602-149, March 2002. (Revised March 2006.)
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
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