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Publications

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  • August 2021 (Revised February 2022)
  • Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details
Keywords: Electric Vehicles; Lithium-ion Batteries; Business Ventures; Energy; Green Technology; Technological Innovation; Growth and Development Strategy; Competitive Advantage; Transportation; Supply Chain; Globalized Markets and Industries; Goals and Objectives; Factories, Labs, and Plants; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; Europe; Sweden; Germany; Poland
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  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details
Keywords: Martha Lagace
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • March 2024
  • Case

Expanding the Bicester Collection to New York

By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel
Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details
Keywords: Consumer Behavior; Urban Development; Brands and Branding; Entertainment and Recreation Industry; Sports Industry; Retail Industry; New York (state, US)
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  • January 2021 (Revised May 2023)
  • Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
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  • January 2008 (Revised December 2011)
  • Case

Inner Mongolia Yili Group: China's Pioneering Dairy Brand

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
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  • Web

Faculty & Research

Using large language models to measure firms' climate solution products and services, we find that high-climate solution firms exhibit lower stock returns and higher market valuation multiples. Their stock prices respond positively to... View Details
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are connected to through their... View Details
Keywords: Martha Lagace
  • 08 Nov 2010
  • Research & Ideas

How to Fix a Broken Marketplace

markets must also overcome the fact that some transactions are considered repugnant, especially in the infancy of an industry. (For instance, life insurance—in which companies essentially place bets on when... View Details
Keywords: by Carmen Nobel; Health
  • 11 Nov 2014
  • First Look

First Look: November 11

firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these results in a simple model that predicts when information... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2014
  • First Look

First Look: March 18

environment, the entrepreneurs were often unable to capture sufficient profits to sustain businesses. Recycled-goods markets were volatile. There was also a tension between the constant waste stream on the collection side and a... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2014
  • First Look

First Look: October 7

http://sloanreview.mit.edu/x/56113   Working Papers The Federal Reserve's Abandonment of Its 1923 Principles By: Rotemberg, Julio J. Abstract—This paper studies the persistence and some of the consequences of the eventual abandonment by the Federal Open View Details
Keywords: Sean Silverthorne
  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

worth because of emotions and other factors, a bias called the “winner’s curse.” Through this effort, the researchers collected more than 70,000 decisions. In the second part of the study, the test subjects participated in simple auctions, betting, and committees in... View Details
Keywords: by Kara Baskin
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

focused in his first couple of years. He got rid of a huge number of product lines. He streamlined the operations and he bet on a very small number of products. The combination of the early success of the iMac, the booming View Details
Keywords: by Sean Silverthorne
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

for how executives should incentivize and reward talent?” How do you build an infrastructure around a star player? “Not all bets on star talent pay off in the long run,” notes Elberse, pointing to the New York Cosmos’ soccer club’s... View Details
Keywords: by Avery Forman; Sports
  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

decade ago, representatives who had played pioneering roles in the chartered school movement came to us and said, "If you'd just stand next to the world of public education and examine it through the lenses of your research on innovation, we View Details
Keywords: by Martha Lagace; Education
  • Web

Finance - Faculty & Research

actions from a nonpecuniary perspective. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock market investors and non-investors; (ii) concerns about the... View Details
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

comparative statics and time-series dynamics that are consistent with the empirical features of repo market data, including the credit crisis of 2007-2008. Download the paper: http://www.hbs.edu/research/pdf/11-025.pdf   Cases &... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

lineup changes. Clubs announce lineups of 22 players a few days before a game, and gamblers closely follow these announcements. When the league announces a player injury, betting odds can swing widely, the researchers say. “You can see... View Details
Keywords: by Rachel Layne; Sports