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  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America
Related
  • 31 Jan 2023
  • Cold Call Podcast

Addressing Racial Discrimination on Airbnb

Keywords: Web Services
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

were using the platform to conduct various COVID-19 information campaigns. That conversation planted the seeds for the study. “What we wanted to do was zoom out and say: How cost effective are these... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • January 2010 (Revised May 2012)
  • Case

TopCoder (A): Developing Software through Crowdsourcing

By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
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  • May 2024
  • Case

A New Aiera for Equity Research

By: Joseph Pacelli, Charles CY Wang and James Barnett
Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States
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  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among... View Details
Keywords: by Carmen Nobel; Advertising
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Apparel and Accessories Industry; North and Central America; United States; Michigan; Detroit
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  • Research Summary

Ray's current research is on technology platforms - how technology companies can platformize their technology offerings, how platforms impact competitive strategy and create pricing power, and how technology consumers interact with technologies that are platforms. View Details
  • 30 Jun 2015
  • News

Creating a Tech Hub in Gaza

  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

according to Kerr. However, there might be ways for Kickstarter and similar platforms to offset or at least mitigate some of these tendencies and trends. Minority entrepreneurs... View Details
Keywords: by Scott Van Voorhis
  • 14 Dec 2015
  • Blog Post

5 Facts About HBS Conferences

Club conferences are a vibrant part of the student life ecosystem at HBS. Over 25 conferences are held each year on topics ranging from finance to entrepreneurship, and some of the most well-known... View Details
  • Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

HBS Course Catalog Navigating Your Worth: AI, Negotiations, and the Nature of Expertise Course Number 1731 Associate Professor Zoe Cullen Professor of Management Practice Shikhar Ghosh Spring; Q3Q4; 3.0 credits 12 Sessions Project Course... View Details
  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

interoperable, they foster collaboration and ensure their infrastructure benefits not only Ather users but also other EV owners, creating a robust ecosystem for even greater e-scooter adoption. Inclusivity... View Details
  • January 2017 (Revised May 2019)
  • Case

Paytm: Building a Payments Network

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
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  • Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

to share their services and stories with the HBS community – and the world. The team set out create an easy-to-navigate ecosystem of sites that would not only provide the... View Details
  • September 2006 (Revised July 2007)
  • Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details
Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms
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  • December 1999
  • Case

Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

By: Rosabeth M. Kanter and Jane Roessner
Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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    Core Readings in Entrepreneurship Series

    • Becoming an Entrepreneurial Leader
    • Recognizing and Shaping Opportunities
    • Developing Business Plans and Pitching Opportunities
    • Attracting Talent and Building Ecosystems
    • Financing Entrepreneurial... View Details
    • Research Summary

    Technological Competition in Computing

    By: Shane M. Greenstein

    On what dimensions do computing platforms compete, and how does that competition help or hinder the deployment of technical standards? What principles shape choices over platform governance, and how do those choices shape competitive outcomes? In this line of... View Details

    • December 2020
    • Case

    Urban Company

    By: Krishna G. Palepu
    Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
    Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
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