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  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 Mar 2023
  • News

Clearing the Air

cofounder and CEO of OCOchem, a Washington-based company developing and scaling technology to convert carbon dioxide into formic acid, a widely used chemical. We’ve built a device that converts carbon... View Details
Keywords: April White and Dan Morrell; Illustrations by Richard Borge
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

were using the platform to conduct various COVID-19 information campaigns. That conversation planted the seeds for the study. “What we wanted to do was zoom out and say: How cost effective are these... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

according to Kerr. However, there might be ways for Kickstarter and similar platforms to offset or at least mitigate some of these tendencies and trends. Minority entrepreneurs... View Details
Keywords: by Scott Van Voorhis
  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America
Related

    Francis Okomo-Okello

    Keywords: Financial Services; Hotels
    • 31 Jan 2023
    • Cold Call Podcast

    Addressing Racial Discrimination on Airbnb

    Keywords: Web Services
    • January 2010 (Revised May 2012)
    • Case

    TopCoder (A): Developing Software through Crowdsourcing

    By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
    TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
    Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
    Related
    • 14 Dec 2015
    • Blog Post

    5 Facts About HBS Conferences

    Club conferences are a vibrant part of the student life ecosystem at HBS. Over 25 conferences are held each year on topics ranging from finance to entrepreneurship, and some of the most well-known... View Details
    • Research Summary

    Ray's current research is on technology platforms - how technology companies can platformize their technology offerings, how platforms impact competitive strategy and create pricing power, and how technology consumers interact with technologies that are platforms. View Details
    • February 2020 (Revised April 2021)
    • Case

    StockX: The Stock Market of Things

    By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
    Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
    Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Apparel and Accessories Industry; North and Central America; United States; Michigan; Detroit
    Related
    • Web

    Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

    HBS Course Catalog Navigating Your Worth: AI, Negotiations, and the Nature of Expertise Course Number 1731 Associate Professor Zoe Cullen Professor of Management Practice Shikhar Ghosh Spring; Q3Q4; 3.0 credits 12 Sessions Project Course... View Details
    • 2003
    • Other Unpublished Work

    Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers

    By: Alan MacCormack
    Keywords: Digital Platforms; Cost; Ownership
    Related
    • 30 Jun 2015
    • News

    Creating a Tech Hub in Gaza

    • May 2024
    • Case

    A New Aiera for Equity Research

    By: Joseph Pacelli, Charles CY Wang and James Barnett
    Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
    Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States
    Related
    • Web

    IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

    to share their services and stories with the HBS community – and the world. The team set out create an easy-to-navigate ecosystem of sites that would not only provide the... View Details
    • 27 Mar 2025
    • Blog Post

    IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

    interoperable, they foster collaboration and ensure their infrastructure benefits not only Ather users but also other EV owners, creating a robust ecosystem for even greater e-scooter adoption. Inclusivity... View Details
    • 22 Feb 2022
    • News

    New Urban Order

    By 2050, nearly 70 percent of the world’s population will live in cities, according to a 2018 UN report, up from 55 percent today. That means making room for and creating the infrastructure for another 2.5 billion people to live, work,... View Details
    Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation
    • April 2018 (Revised July 2018)
    • Case

    Maersk: Betting on Blockchain

    By: Rajiv Lal and Scott Johnson
    In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details
    Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry
    Related

      Core Readings in Entrepreneurship Series

      • Becoming an Entrepreneurial Leader
      • Recognizing and Shaping Opportunities
      • Developing Business Plans and Pitching Opportunities
      • Attracting Talent and Building Ecosystems
      • Financing Entrepreneurial... View Details