Publications

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia

August 2011 (Revised November 2011)
Case

The U.S. Military Academy at West Point

By: Anat Keinan

The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details

Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States

08 Nov 2016
First Look

November 8, 2016

approaches on the subject in terms of longitudinal and geographical scope. We suggest that the straightforward association of the general environmental settings of market immaturities and institutional voids with the existence of... View Details

Keywords: Sean Silverthorne

25 Jan 2016
Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

recent study of mergers and acquisitions, investors who offer “precise” bids for company shares yield better market outcomes than those who offer round-numbered bids. “If one party gives a round number, it gives the signal that the party... View Details

Keywords: by Carmen Nobel

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

Web

Human Behavior & Decision-Making - Faculty & Research

and Purpose ; Decisions ; Marketing Strategy ; Organizational Structure ; Banking Industry ; United States Citation Educators Related Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and View Details

23 Jun 2009
First Look

First Look: June 23

Interconnected: A Manifesto for Smarter Cities Authors:Rosabeth Moss Kanter and Stanley S. Litow Abstract The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the... View Details

Keywords: Martha Lagace

April 1991 (Revised July 1992)
Case

Koito Manufacturing Ltd.

By: W. Carl Kester and Robert W. Lightfoot

Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details

Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States

October 1991 (Revised June 1996)
Case

Lotus MarketPlace: Households

By: Lynn S. Paine

Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details

Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry

Find at Harvard

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States