Publications

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

aspect of that general theme: Can technology drive changes in demand? In a world of growing information resources, what are the drivers of search? How do people search, really? What would the answers to... View Details

Keywords: by Sara Grant; Technology; Technology; Technology

05 Jul 2017
What Do You Think?

Can Innovation Save Us From Ourselves?

Summing Up Do We Need to Give More Attention to the Dark Side of Innovation? Innovation may be able to help us deal with problems such as famine, pollution, and even global warming. But unless it can prove to be just as effective in combating destructive human traits... View Details

Keywords: by James Heskett; Technology

Dorothy A. Leonard

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

had to be extended because a bid was made in the last 10 minutes of regularly scheduled time. Q: When is sniping a winning strategy? A: On eBay, people snipe to avoid price wars. By bidding at the last minute, they don't give others who might want to View Details

Keywords: by Sara Grant; Technology; Technology

Web

Doctoral

the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy View Details

June 1990 (Revised January 1994)
Case

Desktop Printer Industry in 1990

The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling... View Details

Keywords: Risk Management; Change Management; Competition; Hardware; Computer Industry

January 2018 (Revised November 2018)
Case

Index

By: Jose Alvarez and Julia Kelley

In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company’s direction as they entered 2018. Five years earlier, Freed-Finnegan and Wall had founded Index after observing the technological... View Details

Keywords: Product Launch; Product Positioning; Sales; Strategy; Marketing Strategy; Technology Industry; Technology Industry

December 2018 (Revised March 2021)
Background Note

Modern Automation (A): Artificial Intelligence

By: William R. Kerr and James Palano

This primer is meant to be a field guide to the late 2010s' surge in business use of "Artificial Intelligence" (AI), or enterprise software based in machine learning. First, it provides an overview of the key trends—digitization, connectivity, the continuation of... View Details

Keywords: Artificial Intelligence; Digitization; Connectivity; Computing; Future Of Work; Automation; AI and Machine Learning

Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital View Details

Keywords: by Michael Blanding; Financial Services

John T. Gourville

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

in the music, news, and entertainment industries. The gathering will look at the emerging collaborative and sharing economies, explore organizational change in a digital context, consider the implications of new View Details

Keywords: by Julia Hanna; Technology; Technology

March 2012
Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas

New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details

Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry

Find at Harvard

Read Now

March 1998 (Revised August 1998)
Case

BSkyB

By: Debora L. Spar

In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details

Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain

Find at Harvard

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

02 Jan 2019
What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

judging from per capita declines in both natural and unnatural deaths worldwide. While the problem of nuclear weapons proliferation remains with us, the 21st century challenges relate to such things as space exploration and the ever-present issue of climate View Details

Keywords: by James Heskett; Technology

March 2024 (Revised January 2025)
Case

Hippo: Weathering the Storm of the Home Insurance Crisis

By: Lauren Cohen, Grace Headinger and Sophia Pan

Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically... View Details