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Show Results For
- All HBS Web
(1,519)
- People (8)
- News (511)
- Research (886)
- Events (3)
- Multimedia (6)
- Faculty Publications (706)
- March 2009 (Revised January 2010)
- Case
DreamWorks SKG Inc.: To Distribute or Not to Distribute?
By: Juan Alcacer, David J. Collis and Mary Furey
Alcacer, Juan, David J. Collis, and Mary Furey. "DreamWorks SKG Inc.: To Distribute or Not to Distribute?" Harvard Business School Case 709-488, March 2009. (Revised January 2010.)
- August 2019
- Teaching Note
MoviePass
By: Willy C. Shih
Teaching Note for HBS No. 619-052. View Details
- 01 Jun 2005
- News
The Best of Costa Rica
Pura vida is an expression that Costa Ricans use to describe an attitude or state of mind. It means “pure life,” and for Costa Ricans, it is a philosophy of living — a peaceful existence, a life close to nature, a pride in their culture,... View Details
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details
- 16 Dec 2019
- News
Jeff Shell to Become CEO of NBCUniversal
Current chairman of NBCUniversal Film and Entertainment Jeff Shell (MBA 1991) will take over as CEO of the media company on January 1, reports the Los Angeles Times. In a statement to the Times, Brian... View Details
- 01 Sep 2007
- News
Busy…Very Busy
conversations, file cabinets opening and closing, and other office goings-on. Aside from conveying over the phone the aura of a successful enterprise, his virtual, aural workplace has another benefit, Freund... View Details
Keywords: Arts, Entertainment
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy... View Details
- May 2003 (Revised May 2007)
- Teaching Note
Cirque Du Soleil (TN)
By: Thomas J. DeLong and Jaan Margus Elias
Teaching Note for (9-403-006). View Details
Keywords: Entertainment and Recreation Industry
- May 2003
- Teaching Note
Harrah's Entertainment, Inc: Rewarding Our People (TN)
By: Thomas J. DeLong and Jaan Margus Elias
Teaching Note for (9-403-008). View Details
Keywords: Entertainment and Recreation Industry
- 01 Jun 2015
- News
Higher Ground
Video Embed Eight months after the levees broke, the Louisiana Philharmonic Orchestra returned to New Orleans to play a concert. They weren’t home yet, though. Their usual venue, the 87-year-old Orpheum Theater downtown, was in ruins, still covered in mud View Details
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Communications Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with... View Details
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the media View Details
Keywords: Julia Hanna