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  • February 2012 (Revised January 2013)
  • Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry
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    Feng Zhu

    Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details

    • 2020
    • Article

    Humanizing Management and Innovation

    By: Hirotaka Takeuchi
    This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company book we published 25 years ago. As our thinking evolved from information to... View Details
    Keywords: Knowledge Creation; Knowledge Practice; Phronesis; Practical Wisdom; Ba; Continuous Innovation; Fusion Of Analog And Digital; Management As A Way Of Life; Management Style; Emotions; Innovation and Management
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    • April 2018 (Revised May 2018)
    • Teaching Note

    Haier: Incubating Entrepreneurs in a Chinese Giant

    By: Rosabeth Moss Kanter and Jonathan Cohen
    This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions. View Details
    Keywords: Entrepreneurial Ecosystems; Entrepreneurs; Entrepreneurial Ventures; Innovation; Scaling; Global Corporate Cultures; Global; Cultural Context; Mainstream; Platform Strategies; Ecosystem; Digital; Internet Of Things; Business Model; Change Management; Disruption; Global Strategy; Entrepreneurship; Innovation and Invention; Innovation and Management; Innovation Strategy; Leading Change; Business Strategy; China
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      Karim R. Lakhani

      Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

      Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
      • 13 Dec 2019
      • Blog Post

      All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

      was finally ready to start EverlyWell a few years later, her education at HBS allowed her to jumpstart the company. Everlywell is a health and wellness company that provides at-home lab testing kits and digital results. The company offers... View Details
      • December 2022 (Revised August 2023)
      • Case

      Circles.Life at a Crossroads of Growth

      By: Juan Alcácer and Adina Wong
      In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
      Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
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      • November 2023
      • Case

      Axie Infinity: Video Game Meets Blockchain

      By: Marco Di Maggio and Wenyao Sha
      The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's... View Details
      Keywords: Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry
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      • January 2014 (Revised January 2015)
      • Case

      Reinventing Adobe

      By: Sunil Gupta and Lauren Barley
      By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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      • November 2022 (Revised June 2023)
      • Case

      UGG Steps into the Metaverse

      By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
      In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
      Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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      • 02 Aug 2020
      • What Do You Think?

      Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

      Korrawin SUMMING UP Will Digital Experimentation Take Hold in Industies Outside High Tech? The several responses to this month’s column generally were favorable to the notion that experimentation is gaining momentum as an everyday habit... View Details
      Keywords: by James Heskett; Technology
      • January–February 2019
      • Article

      Why Some Platforms Thrive and Others Don't

      By: Feng Zhu and Marco Iansiti
      In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
      Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy
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      • 20 Aug 2021
      • Video

      DT & HBP: The Incubator and Content Lab

      • 2021
      • Chapter

      Geographic Inequality and the Internet

      By: Chris Forman, Avi Goldfarb and Shane Greenstein
      BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and... View Details
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        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging
        • October 2018
        • Case

        Booking.com

        By: Stefan Thomke and Daniela Beyersdorfer
        The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details
        Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
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          Jennifer Zou

          I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets.... View Details
          • August 2013 (Revised July 2024)
          • Case

          Amazon in 2024

          By: Sunil Gupta and Margaret L. Rodriguez
          Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
          Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
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            Renata Gaineddenova

            Renata Gaineddenova is an Assistant Professor in the Strategy Unit at Harvard Business School. Her research focuses on industrial organization and the market design of digital platforms. Prior to joining HBS, Professor Gaineddenova was a Postdoctoral Associate at... View Details

              Ruru Hoong

              Ruru Hoong is a PhD candidate in Economics at Harvard & HBS. Her research interests currently span behavioural, labour, and public economics, focusing particularly on the impact of new digital technologies and associated regulatory policies. She graduated with a... View Details